Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Best Practices Content
    3. Best Practices For Generating Quick Service Restaurant Prospects

    Best Practices For Generating Quick Service Restaurant Prospects

    Author Digital Media Solutions

    Quick service restaurants (QSRs) are a mainstay of American culture, with millions of Americans dining out and ordering in each year.  As the QSR market becomes more and more competitive, many QSRs and restaurant franchises have turned to CRM builder and email subscriber acquisition campaigns to  engage new prospects. The best practices highlighted below will help ensure lead generation campaigns geared toward QSR prospects are set up for success.

    PREPARATION IS ESSENTIAL

    Shutterstock_1721641291 business team in protective masks works in the office.

    Careful preparation is essential for any successful lead generation campaign. Developing and following through on a well-thought out plan can be the roadmap to success, resulting in a growing, engaged QSR prospect base.

    • Determine what media channels work best for your campaign: Seek out channels that can produce motivated users. Email and mobile experiences can be key components of successful QSR lead generation campaigns, and affiliate traffic can produce guaranteed conversions on the landing page of your choice. 
    • Plan for a cohesive multi-channel approach: Amplify TV, radio or OTT efforts by incorporating the creative into your performance marketing campaigns for a consistent brand message. These campaigns can be particularly effective when complemented by branding through display or programmatic initiatives.
    • Determine what success looks like: Identify KPIs (key performance indicators) that will be tracked and measured throughout the campaign. When working with third parties, be clear about campaign goals and how success will be measured up front. Core KPIs in many QSR lead generation campaigns are open rates and click-through rates on promotional emails sent to new prospects. Rates and timelines of offer redemption should also be closely monitored. Post-offer purchases can take an average of 14 to 30 days to come to fruition, but timely promotions can help decrease conversion time.

    FOCUS ON CONVERSION-FRIENDLY CREATIVE AND OFFERS

    Shutterstock_524166397 COMMUNICATION TECHNOLOGY CONCEPT: WHO IS YOUR AUDIENCE? WORD ON CHAT BUBBLE

    With so many QSR options for consumers to choose from, brands with the most engaging creative and compelling offers are likely to come out on top.

    • Know your audience: Determine who your target audience is, and develop creative that speaks to them. Mine your data to create ideal consumer profiles based on your most engaged customer segments. Use images that match your target demographics, enabling prospects to engage with relevant creative that is more likely to result in conversions. 
    • Keep creative fresh and engaging: Interactive creative that is eye-catching and has a well-defined, clear call to action will help drive strong performance. Coupon codes and discount offers work well for drawing attention. Be sure to update creative regularly to reflect holidays and events that entice prospects to visit one of your QSR locations or place delivery orders to take advantage of discounts and promotions.
    • Leverage the competition: Geo-conquesting campaigns can be particularly effective for generating new QSR prospects. Use geographical data to target consumers that have visited competitors’ locations in the past 30 days. Offer coupons or promotions to entice these prospects to order from your QSR or download your app.

    PRIORITIZE OPTIMIZATION

    Shutterstock_583252960 Business Man Sales Increase Revenue Shares and Customer Marketing Sales Dashboard Graphics Concept

    As with any marketing campaign, monitoring results and making adjustments based on outcomes is essential for QSR lead generation campaigns, as incremental improvements over time drive growth and profitability.

    • Test and iterate creative: Test various headlines, copy and images to determine what creative mix is resonating best with your target audience. Iterate to improve creative performance throughout the campaign lifecycle.
    • Share data with publishers: Empower your partners to optimize by providing them with outcome data as closely to real time as possible, ideally daily, enabling them to make adjustments to quickly and effectively improve campaign performance.

    Seeking New Ways To Maximize Your Customer Acquisition?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Do you want to be a DMS publisher partner? Click here to start the application process.

    About the Author

    Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

    Profile Photo of Digital Media Solutions
    Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
    • Previous Article

      Best Practices For Generating Home Services Prospects

      Best Practices For Generating Home Services Prospects

      The best practices highlighted here will help ensure lead generation campaigns geared toward home services prospects are set up for success.

    • Next Article

      Best Practices For Acquiring New Meal Kit & Grocery Delivery Customers

      Best Practices For Acquiring New Meal Kit & Grocery Delivery Customers

      With Americans practicing social distancing, many are turning to meal kit delivery services and grocery deliveries as alternatives to venturing out to grocery stores.

    Most Recent Articles

    • 5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      These five optimizations are recommendations from experts for home improvement advertisers to deploy to reach consumers when and where they are researching and shopping.

      Read Article

    • 6 Best Practices To Engage & Enroll High-Intent Prospective Students
      over 1 year ago

      6 Best Practices To Engage & Enroll High-Intent Prospective Students

      Digital Media Solutions (DMS) works with a long roster of higher education institutions, and we’ve learned the ins and outs of enrollment marketing success throughout the years.

      Read Article

    • Ensuring Data Compliance In Email Campaigns: Best Practices

      Ensuring Data Compliance In Email Campaigns: Best Practices

      Email marketing offers brands and publishers a highly scalable strategy to engage consumers en masse, while still providing opportunities for personalization and targeted messaging.

      Read Article

    • Generating High-Intent Auto Insurance Prospects: Leading Practices

      Generating High-Intent Auto Insurance Prospects: Leading Practices

      The best practices highlighted here will help ensure lead generation campaigns geared toward auto insurance prospects are set up for success.

      Read Article

    • 6 Best Practices For Generating High-Intent Higher Education Prospects

      6 Best Practices For Generating High-Intent Higher Education Prospects

      The best practices highlighted here will help set your prospective student-focused lead generation campaigns up for success.

      Read Article

    • Best Practices For Generating Home Services Prospects

      Best Practices For Generating Home Services Prospects

      The best practices highlighted here will help ensure lead generation campaigns geared toward home services prospects are set up for success.

      Read Article

    • Best Practices For Acquiring New Meal Kit & Grocery Delivery Customers

      Best Practices For Acquiring New Meal Kit & Grocery Delivery Customers

      With Americans practicing social distancing, many are turning to meal kit delivery services and grocery deliveries as alternatives to venturing out to grocery stores.

      Read Article

    • Best Practices For Generating Tax Preparation Prospects

      Best Practices For Generating Tax Preparation Prospects

      The best practices highlighted in this article will help ensure your lead generation campaigns geared toward tax preparation prospects are set up for success.

      Read Article

    • Best Practices For Engaging Credit Card Debt Settlement Prospects

      Best Practices For Engaging Credit Card Debt Settlement Prospects

      The best practices highlighted here will help ensure your lead generation campaigns geared toward credit card debt settlement prospects are set up for success.

      Read Article

    • Lead Generation Campaign Best Practices

      Lead Generation Campaign Best Practices

      These best practices will help ensure your lead generation campaigns are set up for success.

      Read Article

    • DMS Success Story: Driving More Calls From Highly Engaged, In-Market Consumers

      DMS Success Story: Driving More Calls From Highly Engaged, In-Market Consumers

      A leader in online healthcare education was diversifying their media mix to test innovative marketing tactics.

      Read Article

    • Email Marketing Best Practices

      Email Marketing Best Practices

      A well-managed email campaign not only establishes relationships with your prospects, but maintains them by delivering the right content to the right people at the right stage of your sales funnel.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.