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Highly Engaged Email Subscribers Secured for Travel Deals Newsletter
Challenge: replace outdated, inactive newsletter subscribers with highly engaged consumers interested in re...
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Leveraging DMS Expertise To Achieve Email Subscriber Goals For Changing Demographic Targets
Digital Media Solutions was tasked with generating net-new email subscribers for the client at significant scale.
Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals
As a reliable and long-standing partner, Digital Media Solutions was tasked with fulfilling a monthly allocation of 15,000-50,000 magazine subscription data leads per month, depending on client needs.
Optimizing Media Mix To Drive High-Quality Prospects
DMS optimized campaign data sources to to drive high-intent leads to meet a large client’s volume and performance goals.
Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads
DMS Digital Agency leveraged a multi-channel media mix to drive high-intent leads to meet a large client’s volume and performance goals.
Deploying Strategic SEO Tactics to Monetize Organic Traffic
DMS Success Story: Applying SEO Best Practices to Boost High-Quality Traffic and Conversion Rates
Driving More Calls from Highly Engaged, In-Market Consumers
A leader in online healthcare education was diversifying their media mix to test innovative marketing tactics.
Implementing a Reliable LMS and Real-Time Marketing Analytics
Setting Up for Rapid Admissions Growth with Implementation of Technology for Lead Management, Marketing Automation and Campaign Analysis
To ensure generation of only the inquiries with the highest propensity to convert, DMS made strategic zip code cuts, based on conversion performance, for both pay-per-inquiry & pay-per-click campaigns
DMS addressed the impacts on organic search from the Google Penguin algorithm update
The Impact of Lead Scoring
Challenge: Lower the brand's cost per conversion while cleaning up the incoming lead flow. Solution: Lead scoring.
Finding Prospective Students for Niche Programs
Challenge: Digital Media Solutions (DMS) needed to boost high-quality volume for specific programs without negatively impacting the rest of the enrollment marketing campaign.
Reversing Cost-per-Enrollment (CPE) Trends
The DMS team analyzed school data combined with customized, audience-specific third-party data and overlaid DMS industry data to create a customized, strategic marketing plan for the school.
Calculating Intent to Increase Efficiency
Challenge: Develop a scoring system to predict customer intent. Results: More rejected inquiries. Higher conversion rate. Decreased cost per enrollment.
Improving Conversions Through Email Re-Engagement
Challenge:Re-engage unconverted leads to drive new conversions while keeping the cost per conversion below goal. Solution: Email re-engagement
Balancing Share of Program Volume
Challenge: Adjust the marketing campaign to push volume for the growing, hands-on program without increasing the cost per inquiry (CPI) or impacting the start rate of other programs.
Boosting Transfer Rates to Impact Start Rates
Immediately and inexpensively reduce the scrub rate while boosting the transfer rate, without making optimizations that might compromise the longer-term campaign strategy.
Maximizing an Already Efficient Campaign
We're never satisfied with status quo. Typical actions, like PPC optimizations, were no longer significantly moving the needle, so we had to try something else - something low cost and scalable
Boosting High-Quality Inquiry Volume
Challenge: Develop a customized, targeted display campaign that identifies & reaches prospects that "look like" existing customers with the intention of boosting inquiry volume from that group
Pushing Paid Search to Its Limits
Challenge: Push paid search performance to surpass prior year's results, even as overall paid search click prices were on the rise
Maximizing Third-Party Vendor Campaigns to Push Performance