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DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

Shutterstock_1220319118 Diet and Healthy life loss weight slim Concept. Organic Green apple and Weight scale measure tap with nutrition vegan vegetable and sport equipment gym for body women diet fit. Top view copy space.

Background

A commercial provider of weight loss products was looking to scale subscribers for their meal planning and delivery services. They were seeking female subscribers with a household income of $80,000 and above.

Challenge

Digital Media Solutions® (DMS) was tasked with generating net-new subscribers for the weight loss provider that met their targeting criteria at significant scale. The subscribers would need to remain in the weight loss program for at least three months to achieve the weight loss provider’s goal lifetime value (LTV). The DMS team needed to find the appropriate premium publisher websites to showcase the weight loss provider’s offers in order to generate new subscribers that would stick to the program.

DMS Solution

The DMS team of ad market experts leveraged the breadth and scale of their premiere performance-based ad network to hand pick publishers with female-centric user bases. Non-branded search, email and native ads were used to drive prospects to targeted comparison sites and blogs showcasing the weight loss provider’s subscription offers. The DMS team carefully planned to effectively capitalize on the seasonal boost of new weight loss subscribers throughout January and beyond, optimizing publisher placements and channels to achieve the highest volume of qualified net-new subscribers.

Results

By leveraging precise targeting and customer acquisition expertise, the DMS team delivered more than 2,000 qualified net-new subscribers to the weight loss provider. Pleased with the LTV of the new subscribers, the weight loss provider empowered DMS to continue to generate as many new subscribers as possible.

Are You Looking To Scale New Subscribers?

Digital Media Solutions® (DMS) designs targeted solutions to address the vast digital marketing universe with industry-leading digital marketing capabilities, owned-and-operated domains and partner relationships that combine to provide engagement opportunities for all consumer segments.

Contact DMS

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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