DMS Success Story: Leveraging DMS Expertise To Scale Highly Engaged Prospects
A large, national personal emergency response company was looking to scale incoming call volume from their target audience. They wanted to receive phone calls from prospects over 45 years old who were interested in more information on medical alarm devices.
Digital Media Solutions® (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of keeping the cost per customer acquisition under $145. Due to staffing limitations, the client needed DMS to adhere to very specific dayparting criteria, only sending through qualified calls from 9:10 am to 4 pm on weekdays. At the campaign onset, DMS could transfer up to 500 calls a day, with the possibility of higher call volume in the future if the medical device company was pleased with the call quality.
The team of DMS performance marketing experts launched the call transfer campaign with premium publisher partners that had performed well on disability and hearing aid campaigns that were targeting similar audiences. The DMS team carefully reviewed outcome reporting to increase call allocation to publishers that were performing well and remove publishers that were struggling to produce customers.
By leveraging the team’s expertise, DMS kept the cost per customer acquisition below the client’s goal. The medical device company was pleased with the DMS call transfer quality and CPA. Eager for more call volume from DMS, the medical alarm company increased its late afternoon staff and scaled the DMS budget to allow for 900 calls per day and accepted call transfers until 6pm.