DMS Best Practices & Case Studies

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Highly Engaged Email Subscribers Secured for Travel Deals Newsletter

A DMS Success Story


A well-known global travel deals website that helps consumers find the best value prices on flights, car rentals, accommodations and vacations was experiencing a downturn in performance for their travel deals newsletter.


Digital Media Solutions (DMS) was tasked with replacing outdated, inactive newsletter subscribers with highly engaged consumers interested in receiving and learning more about hot travel deals.

DMS Solution

The DMS performance marketing team worked with the marketing department of the global travel deals website to define the target audience as females age 40 and higher with a household income greater than $50,000. This audience was targeted on DMS owned and operated websites, as well as partner websites, to identify individuals highly interested in learning about travel deals.

Branded ads were presented to the target audience to encourage them to subscribe to the travel deals newsletter. Once new subscriptions were received, they were sent through a robust email and postal hygiene validation process to ensure deliverability.

Performance-based pricing was used for the campaign. Only unique, net new names to the travel deals database were billed and no duplicates were added to the client’s CRM.


DMS provided lead quality that matched or exceeded benchmarks. And, based on client feedback, the DMS campaign delivered a lower cost per subscriber than other what other vendors were able to provide.


Does your email list need to be reinvigorated?

Talk to the team at DMS, and we'll develop a custom solution based on your unique objectives.

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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