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DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

A DMS Success Story


A well-known global travel deals website that helps consumers find the best value prices on flights, car rentals, accommodations and vacations was experiencing a downturn in performance for their travel deals newsletter.


Digital Media Solutions (DMS) was tasked with replacing outdated, inactive newsletter subscribers with highly engaged consumers interested in receiving and learning more about hot travel deals.

DMS Solution

The DMS performance marketing team worked with the marketing department of the global travel deals website to define the target audience as females age 40 and higher with a household income greater than $50,000. This audience was targeted on DMS owned and operated websites, as well as partner websites, to identify individuals highly interested in learning about travel deals.

Branded ads were presented to the target audience to encourage them to subscribe to the travel deals newsletter. Once new subscriptions were received, they were sent through a robust email and postal hygiene validation process to ensure deliverability.

Performance-based pricing was used for the campaign. Only unique, net new names to the travel deals database were billed and no duplicates were added to the client’s CRM.


DMS provided lead quality that matched or exceeded benchmarks. And, based on client feedback, the DMS campaign delivered a lower cost per subscriber than other what other vendors were able to provide.


Does your email list need to be reinvigorated?

Talk to the team at DMS, and we'll develop a custom solution based on your unique objectives.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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