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DMS Success Story: Leveraging DMS Expertise To Achieve Email Subscriber Goals For Changing Demographic Targets

DMS Success Story: Testing Creative To Achieve Significant Volume Goals For An Evolving Target Audience

pizza delivery chain

Background

A leading national pizza delivery chain wanted to grow their email subscriber list to engage with new consumers by sending coupons to increase brand engagement and loyalty while expanding their national audience.

Challenge

DMS was tasked with generating net-new email subscribers for the client at significant scale. DMS needed to meet the client’s significant volume and aggressive CPA goals with changing monthly geotargets and demographics, based on the client’s evolving needs.

DMS Solution

DMS tested both owned-and-operated sites and proven publisher partners to generate opted-in hand raisers expecting to hear from the pizza chain. All leads faced real-time validation to ensure accuracy and deliverability. The DMS subscriber acquisition experts tested different creative to determine headlines and images that worked best as the target demographic evolved month to month. DMS also optimized placements to determine what worked best for different audience profiles within the client’s target demographic.

Results

Pleased with the DMS subscriber performance and ability to meet the changing geographic and demographic targeting needs, the client increased budgets enabling DMS to scale subscriber volume by 25% year over year.

Are you interested in scaling email subscribers and boosting digital campaign performance?

Contact Digital Media Solutions today.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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