Testing Creative To Achieve Significant Volume Goals For An Evolving Target Audience
A leading national pizza delivery chain wanted to grow their email subscriber list to engage with new consumers by sending coupons to increase brand engagement and loyalty while expanding their national audience.
DMS was tasked with generating net-new email subscribers for the client at significant scale. DMS needed to meet the client’s significant volume and aggressive CPA goals with changing monthly geotargets and demographics, based on the client’s evolving needs.
DMS tested both owned-and-operated sites and proven publisher partners to generate opted-in hand raisers expecting to hear from the pizza chain. All leads faced real-time validation to ensure accuracy and deliverability. The DMS subscriber acquisition experts tested different creative to determine headlines and images that worked best as the target demographic evolved month to month. DMS also optimized placements to determine what worked best for different audience profiles within the client’s target demographic.
Pleased with the DMS subscriber performance and ability to meet the changing geographic and demographic targeting needs, the client increased budgets enabling DMS to scale subscriber volume by 25% year over year.