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DMS Success Story: Leveraging DMS Expertise To Achieve Email Subscriber Goals For Changing Demographic Targets

DMS Success Story: Testing Creative To Achieve Significant Volume Goals For An Evolving Target Audience

pizza delivery chain

Background

A leading national pizza delivery chain wanted to grow their email subscriber list to engage with new consumers by sending coupons to increase brand engagement and loyalty while expanding their national audience.

Challenge

DMS was tasked with generating net-new email subscribers for the client at significant scale. DMS needed to meet the client’s significant volume and aggressive CPA goals with changing monthly geotargets and demographics, based on the client’s evolving needs.

DMS Solution

DMS tested both owned-and-operated sites and proven publisher partners to generate opted-in hand raisers expecting to hear from the pizza chain. All leads faced real-time validation to ensure accuracy and deliverability. The DMS subscriber acquisition experts tested different creative to determine headlines and images that worked best as the target demographic evolved month to month. DMS also optimized placements to determine what worked best for different audience profiles within the client’s target demographic.

Results

Pleased with the DMS subscriber performance and ability to meet the changing geographic and demographic targeting needs, the client increased budgets enabling DMS to scale subscriber volume by 25% year over year.

Are you interested in scaling email subscribers and boosting digital campaign performance?

Contact Digital Media Solutions today.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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