DMS Best Practices & Case Studies

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Leveraging DMS Expertise To Achieve Email Subscriber Goals For Changing Demographic Targets

Testing Creative To Achieve Significant Volume Goals For An Evolving Target Audience

pizza delivery chain


A leading national pizza delivery chain wanted to grow their email subscriber list to engage with new consumers by sending coupons to increase brand engagement and loyalty while expanding their national audience.


DMS was tasked with generating net-new email subscribers for the client at significant scale. DMS needed to meet the client’s significant volume and aggressive CPA goals with changing monthly geotargets and demographics, based on the client’s evolving needs.

DMS Solution

DMS tested both owned-and-operated sites and proven publisher partners to generate opted-in hand raisers expecting to hear from the pizza chain. All leads faced real-time validation to ensure accuracy and deliverability. The DMS subscriber acquisition experts tested different creative to determine headlines and images that worked best as the target demographic evolved month to month. DMS also optimized placements to determine what worked best for different audience profiles within the client’s target demographic.


Pleased with the DMS subscriber performance and ability to meet the changing geographic and demographic targeting needs, the client increased budgets enabling DMS to scale subscriber volume by 25% year over year.

Are you interested in scaling email subscribers and boosting digital campaign performance?

Contact Digital Media Solutions today.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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