DMS Best Practices & Case Studies

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Optimizing Media Mix To Drive High-Quality Prospects

DMS Success Story:

Utilizing Internal Sources To Scale And Optimize Qualified Job Prospects


ride-share driver

A large on-demand transportation company providing ride-hailing services in metropolitan areas throughout the U.S. was looking to scale qualified drivers in specific zip codes. Prospective drivers must pass background checks in order to be considered qualified.


Digital Media Solutions (DMS) was tasked with generating a significant volume of qualified prospective drivers within the client’s geo-targeted areas, while meeting the client’s aggressive cost-per-acquisition (CPA) goals.

DMS Solution

To generate a reliable flow of quality prospects, DMS implemented a diverse media mix including fully vetted geo-targeted calls and hosting ads and links to the client’s offer via DMS owned-and-operated websites and third-party affiliate sites.

After several months of running the campaign, the CPA was higher than the client’s goal range. The DMS team examined data sources and removed third-party affiliates and call centers, which were underperforming and driving up the CPA. The client’s offer was added to additional DMS owned-and-operated websites to make up for the lost volume. The team also updated qualifying questions to provide the potential drivers most likely to pass background checks to the client.


After removing underperforming data sources, the client saw an immediate impact. Within one month of making the optimizations, the DMS campaign was meeting both the client’s volume goals and CPA goals. The success of the optimization prompted the client to allocate additional budget to the DMS campaign to continue to scale qualified prospective drivers.

Are you interested in scaling high-quality inquiries and boosting digital campaign performance?

Contact Digital Media Solutions today.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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