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DMS Success Story: Leveraging DMS Data And Expertise To Drive High-Intent Disability Insurance Prospects


Shutterstock_417275146  Nurse pushing an injured patient on a wheelchair

A law firm specializing in the needs of the elderly and disabled was looking to scale qualified applicants seeking legal help to obtain their Social Security Disability Insurance (SSDI). The firm wanted to reach prospects who met very specific criteria. Potential applicants had to be between the ages of 50 and 64, unable to work due to disabilities, out of work for five of the past ten years and seeing doctors regularly.


Digital Media Solutions® (DMS) was tasked with generating interested prospects expecting to hear from the law firm, with the goal of keeping the cost per customer acquisition under $175. The DMS team of performance marketing experts needed to ensure they were reaching a highly targeted audience that would meet the law firm’s precise qualification criteria. At the campaign onset, DMS could provide a set quantity of potential applicants a month, with the possibility of higher volume in the future if the law firm was pleased with the lead quality.

DMS Solution

The DMS team utilized historical data to build custom audiences for social and paid search targeting, driving traffic to a disability-focused DMS owned-and-operated website. The team also added more campaign-specific targeted questions to the website to ensure that only prospects who met all criteria were passed on to the law firm for follow up.


By leveraging internal data and expertise, DMS beat the client’s cost per customer acquisition goal. The law firm was pleased with the DMS lead quality and efficiency. Eager for more volume from DMS, the law firm increased the DMS monthly allocation by 150%.

Are You Looking For New Ways To Engage With Your Target Audience?

Digital Media Solutions® (DMS) helps brands flourish by capitalizing on consumer intent and engagement, deploying sophisticated martech with big data intelligence to connect brands with consumers at the moments they’re readiest to take action, using messages proven to resonate. 

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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