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Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals

DMS Success Story:

Leveraging DMS Expertise To Meet Changing Targets And Exceed Client Performance Goals

magazine

Background

A leading subscription marketing company that has delivered more than 21 million print and digital subscriptions was looking to scale beyond the magazine industry into the medical device field.

Challenge

As a reliable and long-standing partner, Digital Media SolutionsTM (DMS) was tasked with fulfilling a monthly allocation of 15,000-50,000 magazine subscription data leads per month, depending on client needs. Pleased with the DMS lead quality and quantity, the subscription company entrusted DMS to generate calls for their medical alert business, which had tighter geographic restrictions and more qualification criteria than the magazine subscription leads.

DMS Solution

calls

In order to achieve the client’s aggressive medical CPA goal, while still fulfilling the magazine allocation, the DMS performance marketing experts needed to be nimble to meet the client’s evolving needs. DMS leveraged existing partnerships to deliver highly-qualified calls that fit the client’s geographic and demographic targets. The DMS team monitored internal metrics including call volume, quality and number of sales on a daily basis to optimize and provide feedback to partners in order to ensure client goals were being met.

Results

DMS exceeded the client’s medical CPA goal by more than 20% and was able to scale volume 500% over three months. The success of the medical alert call campaigns solidified the client’s decision to expand their partnership with DMS, and they plan to continue expansion with DMS into additional verticals in the near future.

Are you interested in scaling high-quality inquiries and boosting digital campaign performance?

Contact Digital Media Solutions today.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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