DMS Success Story: Utilizing DMS Expertise For Campaign Optimization

DMS Success Story: Analyzing Outcomes To Exceed Client Goals

Background

A tax and debt consolidation company wanted to scale customers that met certain criteria through call campaigns. They wanted to reach prospects that were in debt of at least $10,000 and were not already working with other financial companies to alleviate their debt.

Challenge

Digital Media Solutions^® (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of a 14-20% call to customer conversion rate. Following the initial launch, the campaign goal was within reach, but the DMS team of performance marketing experts pushed to further increase call quality and volume.

DMS Solution

In order to scale more qualified prospects, the DMS performance marketing experts worked with publishers to analyze and optimize their campaigns. By listening to individual calls, the DMS team was able to determine various ways to increase call quality, including adding more specific screening questions prior to call transfers. The DMS team reviewed call outcomes and adjusted the media plan to allocate more call volume to top-performing publishers.

Results

DMS met the client’s goal within two months and was able to scale their highly-qualified prospects. The client was pleased with the improved call quality, opening the door for increased call allocation to DMS in the future.

About the Author

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.
Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions

DMS Case Studies & Best Practices

Digital Marketing Innovation Inspiration

DMS Success Story: Utilizing DMS Expertise For Campaign Optimization

DMS Success Story: Analyzing Outcomes To Exceed Client Goals

Background

Challenge

DMS Solution

Results

About the Author

Previous Article

Next Article

DMS Success Story: Utilizing DMS Expertise For Campaign Optimization

DMS Success Story: Analyzing Outcomes To Exceed Client Goals

Background

Challenge

DMS Solution

Results

About the Author

Previous Article

Next Article

Other content in this Stream

The best practices highlighted here will help set your prospective student-focused lead generation campaigns up for success.

The best practices highlighted here will help ensure lead generation campaigns geared toward home services prospects are set up for success.

As the QSR market becomes more and more competitive, many QSRs and restaurant franchises have turned to lead generation campaigns to acquire and engage new prospects.

When an insurance brand engaged DMS to generate high-quality insurance leads, our marketing experts leveraged their proprietary email capabilities to drive high-intent, qualified insurance prospects.

With Americans practicing social distancing, many are turning to meal kit delivery services and grocery deliveries as alternatives to venturing out to grocery stores.

Digital Media Solutions was tasked with generating net-new subscribers for the weight loss provider that met their targeting criteria at significant scale.

The best practices highlighted in this article will help ensure your lead generation campaigns geared toward tax preparation prospects are set up for success.

The DMS team of performance marketing experts needed to ensure they were reaching a highly targeted audience that would meet the law firm’s precise qualification criteria.

Challenge: generate a steady stream of highly engaged prenatal, first-time mothers, ages 21-40, within a defined geographic area and with data that included birth dates

Challenge: replace outdated, inactive newsletter subscribers with highly engaged consumers interested in receiving and learning more about hot travel deals

Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with a cost-per-acquisition goal of $130 or lower.

Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of keeping the cost per customer acquisition under $145.

Digital Media Solutions was tasked with generating net-new email subscribers for the client at significant scale.

Digital Media Solutions® (DMS) was tasked with generating net-new email subscribers for the retailer at significant scale.

As a reliable and long-standing partner, Digital Media Solutions was tasked with fulfilling a monthly allocation of 15,000-50,000 magazine subscription data leads per month, depending on client needs.

DMS optimized campaign data sources to to drive high-intent leads to meet a large client’s volume and performance goals.

DMS Digital Agency leveraged a multi-channel media mix to drive high-intent leads to meet a large client’s volume and performance goals.

A leader in online healthcare education was diversifying their media mix to test innovative marketing tactics.

The best practices highlighted here will help ensure your lead generation campaigns geared toward credit card debt settlement prospects are set up for success.

Challenge: Digital Media Solutions (DMS) needed to boost high-quality volume for specific programs without negatively impacting the rest of the enrollment marketing campaign.