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DMS Success Story: Utilizing DMS Expertise For Campaign Optimization

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DMS Success Story: Analyzing Outcomes To Exceed Client Goals

Background

A tax and debt consolidation company wanted to scale customers that met certain criteria through call campaigns. They wanted to reach prospects that were in debt of at least $10,000 and were not already working with other financial companies to alleviate their debt.

Challenge

Digital Media Solutions® (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of a 14-20% call to customer conversion rate. Following the initial launch, the campaign goal was within reach, but the DMS team of performance marketing experts pushed to further increase call quality and volume.

DMS Solution

In order to scale more qualified prospects, the DMS performance marketing experts worked with publishers to analyze and optimize their campaigns. By listening to individual calls, the DMS team was able to determine various ways to increase call quality, including adding more specific screening questions prior to call transfers. The DMS team reviewed call outcomes and adjusted the media plan to allocate more call volume to top-performing publishers.

Results

DMS met the client’s goal within two months and was able to scale their highly-qualified prospects. The client was pleased with the improved call quality, opening the door for increased call allocation to DMS in the future.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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