With more than 20 years of experience in executive-level roles at digital advertising and ecommerce brands, David Cantrell considers himself a “digital-first executive” known for developing and executing data-driven strategies and achieving strong, quantifiable results. In his role as Executive Vice President of Brand Performance at Digital Media Solutions, Inc. (NYSE: DMS), David leads the award-winning DMS Performance Ad Market. DMS received a spot on Inc. magazine’s inaugural Best Led Companies list in 2021, recognizing the impact of David alongside fellow DMS leaders.
David enjoys the challenge of analyzing a business and its competitors to identify growth opportunities and achieve results. His previous positions include Vice President of Digital Strategy at Cydcor, a customer acquisition and outsourced sales company, Executive Vice President of Revenue, Growth and Operations at Lifescript, an award-winning health website, and Vice President and General Manager of Operations and Sales at Experience Interactive Media. During David’s tenure, revenue doubled at Lifescript, Inc. and tripled at LowerMyBills.com and ClassesUSA.com.
David earned a Bachelor of Arts in Psychology from Harvard University and his MBA from the UCLA Anderson School of Management.