With nearly 25 years of marketing and advertising experience, Kathy Bryan is a trusted and effective strategic marketing communications leader. Her skill set encompasses channels ranging from social media to point of sale and verticals ranging from insurance to retail to SaaS technology. Kathy has worked at both global and boutique advertising agencies with Fortune 100 clients across a number of leading sectors, becoming an expert at identifying innovative and engaging marketing strategies that engage audiences and get them to take action. Throughout her career path, Kathy gained strong B2C and B2B expertise, including multi-channel marketing campaign management, brand management, demand generation, content marketing and marketing research.
In 2020, Kathy co-founded Women of Martech, a professional organization created to increase the recognition of the power of women in the martech industry, in which she currently serves as President. In 2021, Kathy was awarded the second-annual Tim Burke Pioneer Award on behalf of Consumer Consent Council. Kathy was recognized as an exceptional individual going above and beyond to make a significant impact within the performance marketing space.
As the Chief Marketing Officer at Digital Media Solutions, Inc. (NYSE: DMS), Kathy takes the lead on all aspects of corporate marketing and communications for DMS and its brands, including DMS Insights, an approved Google News publication. Under her leadership, Kathy and her team have successfully reduced marketing expenses while scaling results. DMS received a spot on Inc. magazine’s inaugural Best Led Companies list in 2021, recognizing the impact of Kathy alongside fellow DMS leaders.