Executive Vice President of Subscription Marketing
With an unmatched ability to successfully establish multi-channel, client facing marketing strategies, Ken Mahony has established himself as an accomplished, customer-centric leader and team builder who knows the DTC industry like the back of his hand. Throughout his decades of experience working with established brands in the direct marketing industry, Ken has leveraged his vast knowledge in multi-channel marketing to consistently drive growth. After receiving his B.A. and Master of Business Administration degrees from The University of Connecticut, Ken took the marketing and DTC industries by storm. Rising up the ranks, he earned years of experience working with top brands and eventually served as Chief Marketing Officer at both Guthy-Renker and Scholastic-At-Home — where he profitably acquired millions of new members annually for both subscription-based businesses. Taking his natural leadership abilities and wealth of management and DTC experience, Ken joined Digital Media Solutions (DMS) as the Executive Vice President of Subscription Marketing, where he is responsible for overseeing all aspects of the subscription marketing team and its expanding list of DTC, subscription-based and sustained donor clients. Ken’s wide-ranging, client-side background and expertise has seamlessly translated over to his new role, where he aspires to take the DMS subscription marketing presence to the next level. Ken currently resides in Connecticut with his wife of 32 years.