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Ken Mahony

Ken Mahony, Executive Vice President of Subscription Marketing

Ken Mahony

With an unmatched ability to successfully establish multi-channel, client facing marketing strategies, Ken Mahony has established himself as an accomplished, customer-centric leader and team builder who knows the DTC industry like the back of his hand. Throughout his decades of experience working with established brands in the direct marketing industry, Ken has leveraged his vast knowledge in multi-channel marketing to consistently drive growth. After receiving his Bachelor of Arts and Master of Business Administration degrees from The University of Connecticut, Ken took the marketing and DTC industries by storm. Rising up the ranks, he earned years of experience working with top brands and eventually served as Chief Marketing Officer at both Guthy-Renker and Scholastic-At-Home — where he profitably acquired millions of new members annually for both subscription-based businesses. Taking his natural leadership abilities and wealth of management and DTC experience, Ken joined Digital Media Solutions (DMS) as the Executive Vice President of Subscription Marketing, where he is responsible for overseeing all aspects of the subscription marketing team and its expanding list of DTC, subscription-based and sustained donor clients. Ken’s wide-ranging, client-side background and expertise has seamlessly translated over to his new role, where he aspires to take the DMS subscription marketing presence to the next level. Ken currently resides in Connecticut with his wife of 32 years.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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