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Keola Malone

Keola Malone

Keola Malone, Chief Technology Officer

Throughout a 16-year career, Keola Malone has displayed a distinct ability to develop and implement groundbreaking software for technical operations, becoming a driving force behind several significant advancements in the technology and digital marketing space. Most recently, Keola co-founded UE.co – acquired by Digital Media Solutions (DMS) in 2019 – where he led the technology charge and was responsible for establishing the foundation for the company’s insurtech systems along with the creation and implementation of the core proprietary software. Keola successfully oversaw the development of new technology iterations, managed multiple teams of technologists in order to build SaaS platform solutions and continuously optimized features and functionality. 

As Chief Technology Officer for DMS, Keola is at the center of developing DMS industry-leading proprietary technology, which he and his team utilize to effectively help advertisers and publishers streamline campaign management through a multitude of capabilities — including automated yield analysis, closed-loop reporting and custom audience-building to ensure campaigns are targeted to the perfect consumers and increase the success of ads. Constantly seeking new opportunities to improve the development process, Keola oversees all technological enhancements and performance, determining the most effective ways to leverage technology investments to support the company’s explosive growth and propel the DMS business.  

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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