Keola Malone, Chief Technology Officer
Throughout a 16-year career, Keola Malone has displayed a distinct ability to develop and implement groundbreaking software for technical operations, becoming a driving force behind several significant advancements in the technology and digital marketing space. Most recently, Keola co-founded UE.co – acquired by Digital Media Solutions (DMS) in 2019 – where he led the technology charge and was responsible for establishing the foundation for the company’s insurtech systems along with the creation and implementation of the core proprietary software. Keola successfully oversaw the development of new technology iterations, managed multiple teams of technologists in order to build SaaS platform solutions and continuously optimized features and functionality.
As Chief Technology Officer for DMS, Keola is at the center of developing DMS industry-leading proprietary technology, which he and his team utilize to effectively help advertisers and publishers streamline campaign management through a multitude of capabilities — including automated yield analysis, closed-loop reporting and custom audience-building to ensure campaigns are targeted to the perfect consumers and increase the success of ads. Constantly seeking new opportunities to improve the development process, Keola oversees all technological enhancements and performance, determining the most effective ways to leverage technology investments to support the company’s explosive growth and propel the DMS business.