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Luis A. Ruelas

Luis Ruelas

Luis Ruelas, Co-Founder & Executive Vice President of Business Development

Luis A. Ruelas is the Co-Founder and Executive Vice President of Business Development of Digital Media Solutions (DMS), the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. A 20-year veteran of and dynamic entrepreneur in the digital marketing space, Luis has broad experience in business development, lead generation and data management services across industries including consumer packaged goods, financial services, technology and healthcare. Luis works in tandem with DMS CEO, Joe Marinucci, to expand the company’s interests and is involved in all aspects of the firm’s development including expansions, partnerships and acquisitions. 

After experiencing the challenges and complexities of how businesses handle customer data to achieve their marketing goals, Luis spent decades being a serial entrepreneur re-envisioning the way marketers connect with consumers and creating smart strategies to solve business challenges. Even as a teenager, Luis showed an early interest in entrepreneurship. At the age of 19, Luis launched his first business in New York. Luis cut his teeth in business in the early 2000s running successful startups like Red Fish Media, a full service mobile and digital marketing firm that works with brands such as Ralph Lauren, P&G, Mars Chocolate, Starbucks and DKNY. Luis’ early businesses touched multiple industries from telecom to financial services to consumer goods customer fulfillment centers. Prior to launching DMS, Luis was CEO and Co-Founder of direct response marketing firm Interactive Marketing Solutions where he focused on a broad array of programs and enhanced marketing experiences for the firm’s clients.

His extensive entrepreneurship experience, hustler mentality and competitive spirit culminate with his love of family and passion for community. A father of two sons, Luis spends a great deal of time advocating for children with special needs with a particular focus on Autism given his son’s condition. An avid philanthropist, Luis has helped raise hundreds of thousands of dollars for charitable programs focused on children and continues to volunteer his time and personal network of high profile leaders in business and entertainment to rally support. Luis and his family reside in Allendale, NJ. 

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit

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