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Luis A. Ruelas

Co-Founder & Executive Vice President, Business Development
Digital Media Solutions
Luis Ruelas

Luis A. Ruelas is the Co-Founder and Executive Vice President of Business Development of Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. A 20-year veteran of and dynamic entrepreneur in the digital marketing space, Luis has broad experience in business development, lead generation and data management services across industries including consumer packaged goods, financial services, technology and healthcare. Luis works in tandem with the CEO of DMS to expand the company’s interests and is involved in all aspects of the firm’s development including expansions, partnerships and acquisitions. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

After experiencing the challenges and complexities of how businesses handle customer data to achieve their marketing goals, Luis spent decades being a serial entrepreneur re-envisioning the way marketers connect with consumers and creating smart strategies to solve business challenges. Even as a teenager, Luis showed an early interest in entrepreneurship. At the age of 19, Luis launched his first business in New York. Luis cut his teeth in business in the early 2000s running successful startups like Red Fish Media, a full service mobile and digital marketing firm that works with brands such as Ralph Lauren, P&G, Mars Chocolate, Starbucks and DKNY. Luis’ early businesses touched multiple industries from telecom to financial services to consumer goods customer fulfillment centers. Prior to launching DMS, Luis was CEO and Co-Founder of direct response marketing firm Interactive Marketing Solutions where he focused on a broad array of programs and enhanced marketing experiences for the firm’s clients.

His extensive entrepreneurship experience, hustler mentality and competitive spirit culminate with his love of family and passion for community. A father of two sons, Luis spends a great deal of time advocating for children with special needs with a particular focus on Autism given his son’s condition. An avid philanthropist, Luis has helped raise hundreds of thousands of dollars for charitable programs focused on children and continues to volunteer his time and personal network of high profile leaders in business and entertainment to rally support. Luis and his family reside in Allendale, NJ. 

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Fernando Borghese
Fernando Borghese

Fernando Borghese is the Co-Founder and Chief Operating Officer of Digital Media Solutions

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Matthew Goodman
Matthew Goodman

Matthew Goodman is the Chief Information Officer of Digital Media Solutions

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