Matt Frary

Matt Frary, Executive Vice President of Brand Direct Strategy 

With more than two decades of experience in the affiliate marketing, digital commerce and internet marketing industries, Matt Frary, known to many industry professionals as “Chief of Chaos,” has developed a keen understanding of what it takes to help brands achieve ROI in a highly competitive and growing space. A well-known thought leader throughout the performance marketing industry, Matt’s positive energy, results-driven mindset and people-oriented approach has garnered him recognition for his part in enhancing the industry as a whole. Throughout his dynamic career, Matt has launched several successful companies, including SmarterChaos and She Is Media - both acquired by Digital Media Solutions, Inc. (NYSE: DMS) in 2020 - and SmartDog Marketing. As EVP of Brand Strategy for DMS, Matt works within the DMS Brand-Direct Performance Solutions team, utilizing his vast industry knowledge and experience to create more expansive media distribution opportunities and provide customized, performance-based customer acquisition solutions that yield direct accountability for every media dollar spent.