Matt Frary

Matt Frary, EVP of Brand Direct Strategy

With more than two decades of experience in the affiliate marketing, digital commerce and internet marketing industries, Matt Frary, known to many industry professionals as “Chief of Chaos,” has developed a keen understanding of what it takes to help brands achieve ROI in a highly competitive and growing space. A well-known thought leader throughout the performance marketing industry, Matt’s positive energy, results-driven mindset and people-oriented approach has garnered him recognition for his part in enhancing the industry as a whole. Throughout his dynamic career, Matt has launched several successful companies, including SmarterChaos and She Is Media - both acquired by Digital Media Solutions (DMS) in 2020 - and SmartDog Marketing. As EVP of Brand Strategy for DMS, Matt works within the DMS Brand-Direct Performance Solutions team, utilizing his vast industry knowledge and experience to create more expansive media distribution opportunities and provide customized, performance-based customer acquisition solutions that yield direct accountability for every media dollar spent.

About the Author

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.
Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions

Return to Home

Matt Frary

Matt Frary, EVP of Brand Direct Strategy

About the Author

Previous Article

Next Article

Matt Frary

Matt Frary, EVP of Brand Direct Strategy

About the Author

Previous Article

Next Article

Most Recent Articles

Joe Marinucci is the co-founder and chief executive officer of Digital Media Solutions, Inc. (NYSE: DMS)

Founded by a team of lifelong athletes, competition is in our blood. But we don’t just play the game. We play with integrity to win the game.

Fernando Borghese is the co-founder and chief operating officer of Digital Media Solutions, Inc. (NYSE: DMS)

Kathy Bryan is the Chief Marketing Officer at Digital Media Solutions.

Rob Camhe is Senior Vice President of Strategic Partnerships at Digital Media Solutions

As General Counsel & EVP of Compliance, Tony Saldana will lead the company’s global legal and compliance teams.

Matthew Goodman is the Co-Founder and Chief Information Officer of Digital Media Solutions

Vasundara Srenivas is the CFO for Digital Media Solutions, Inc. (NYSE: DMS)

Daniel Richter is the senior vice president of technology at Digital Media Solutions.

Jonathan Katz is the Chief Media Officer of Digital Media Solutions

Cliff Libby is the Executive Vice President and General Manager of Education for Digital Media Solutions

As Colleen Liguori, EVP of People & HR Relations for DMS, Colleen leads all HR functions, including talent management, recruitment and hiring, employee relations and regulatory o

Joey Liner is the Chief Revenue Officer of Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing.

Ken Mahony has established himself as an accomplished, customer-centric leader and team builder who knows the DTC industry like the back of his hand.

Kyleigh Ebersol is the svp of performance marketing at Digital Media Solutions.

DJ Swanepoel is the svp of messaging development at Digital Media Solutions.

Jeff Usner is the evp of messaging strategy at Digital Media Solutions.

Michael Usner is the svp of messaging at Digital Media Solutions.

As Chief Technology Officer, Keola oversees all technological enhancements and performance, determining the most effective ways to leverage technology investments to support DMS' explosive growth.

As EVP of Insurance for DMS, Taryn plays a key role in supporting the digital performance marketing needs of the nation’s largest insurers and their respective agent pools.