Nick Aragon, VP Of Business Development, Consumer Pathways

With nearly 20 years of career experience in leads, data and sales path development, Nick Aragon, VP, Business Development — Consumer Pathways at Digital Media Solutions, has a well-established history of working with best-in-class industry leaders and scaling revenue. 

Nick comes to DMS after more than five years as President at CreekView Digital, with prior executive-level roles at Covalent, Aramis and Trancos. At DMS, Nick is taking the lead on expanding and nurturing the Consumer Pathways client base. His unique understanding of how to develop revenue streams in path-based user flows is helping to build a critical competitive advantage for DMS throughout the consumer journey. DMS Consumer Pathways connects our advertiser clients with high-intent consumers interested in their products and services. We provide consumers with easier access to options, promotions and savings, helping advertisers maximize digital advertising results.

In addition to his successful and celebrated career in the leads and performance advertising industry, Nick is involved with philanthropic organizations, including Chalkboard Financial and United Way of Lebanon County, PA.
 

Continuing its award-winning reputation, DMS received a spot on Inc. magazine’s inaugural Best Led Companies list in 2021, recognizing the impact of leadership at DMS.