Here at Team DMS, we know maximizing conferences could be a sport. (We’re naturally competitive in everything we do.) You need to prepare, train and bring your best if you want to achieve your goals. LeadsCon is an opportunity to get energized through power networking, stimulate new ideas and gain innovative insight that can help propel your business.
How can you bring home the bacon with your conference attendance? To conquer a conference the size of LeadsCon, you’ll need grit, a bit of ferocity and a plan. As many athletes know, preparation can make or break your performance. We’re here to help. Here are four recommendations for ultimate-level conference participation.
1. Develop Your Power Networking Pitch
There will be more than 170 exhibitors and sponsors at LeadsCon Las Vegas. Whether you are chatting it up as you prep for Hoops Madness or engaging in conversation on the trade show floor, you want to have a self-branded pitch ready to deploy. First, identify your goal and outline your objectives. Then, craft a message that resonates and makes you memorable.
2. Be App Ready
The LeadsCon conference app can be a useful tool, enabling interaction before, during and after the show. Download the app, and “meet” your colleagues early. If you have notifications turned on, the app will send you alerts and beacon messages to keep you abreast of the latest conference happenings.
3. Research Sessions and Speakers in Advance
Here is a partial list of what we’re looking forward to attending.
Facebook’s Vertical Measurement Lead, Manish Gupta
Using People-Based Measurement for Real Business Outcomes
Tuesday @ 9:05am in Concorde Ballrooms B&C
In today’s pay-to-play social media environment, it’s essential you know how to correctly measure your campaign performance and ROI. Gupta will be sharing people-based measurement approaches to help calculate audience, brand and sales outcomes.
LeadsCouncil Leader Awards
Tuesday @ 9:50am in Concorde Ballrooms B&C
Digital Media Solutions and our executives received numerous Leader Award nominations this year. We’re excited to see who wins!
Leading Mortgage Marketers ― Sharing Their 2018 Playbooks
Buying & Selling: The 2018 Mortgage Marketing Playbook
Tuesday @ 1:30pm in Versailles 3&4
Raymond Bartreau of Best Rate Referrals will be joining representatives from Velocify, BBMC Mortgage, loanDepot and Mortech to provide ideas on how mortgage brands can stand out from the pack.
Winning Back the Unconverted
Get a Second Chance to Make a First Impression with Email Retargeting
Tuesday @ 1:30pm in Versailles 1&2
Email marketing leaders from Traverse Data, BrightWave and Lifescript, along with Andrew Westmoreland of DMS, will share best practices for email marketing and how to leverage the data of unconverted site visitors.
A Solution for Lead Management & Cross-Channel Attribution
Sparkroom Product Demo
Wednesday @ 10am in Champagne 1
With lead management, marketing automation and marketing analytics features, Sparkroom performance marketing technology centralizes marketing and lead data to make you more efficient and boost your ROI. Click here to reserve your seat at the joint demo.
Consumer Affairs on What Consumers Want
Why Leads Convert: Research on High-Quality Conversions
Wednesday @ 10:50am in Champagne 3&4
The CEO of Consumer Affairs will present original research regarding consumer state of mind and emotions to determine how these factors contribute to lead quality.
Join the Lead Gen Conversation
Idea Share ― Let’s Talk Best Lead Tactics: How to Maximize Your Lead Gen Efforts
Wednesday @ 11:30am in Versailles 3&4
Rachel Schulties, EVP of DMS Digital Agency, will lead the conversation in partnership with Erik Josowitz, the SVP of Technology & Strategy of AWL. Together, they’ll help LeadsCon attendees share ideas, insights and experiences to help us all optimize our games.
LeadsCon Hoops Madness ― Powered by Digital Media Solutions
Tuesday & Wednesday Outside the Expo Hall
This year at LeadsCon, Digital Media Solutions is giving you a chance to win more than $5000 in Paris chips and prizes. We’re powering Hoops Madness ― right outside the expo hall. Stop by and put your free throw skills to the test. Your score could win you bragging rights, big bucks and really cool swag.
We’re Also Raffling Off a LeadsCouncil Silver Membership ― Valued at $1950
The Silver Membership is for those who have the strongest commitment to upholding the standards the performance marketing industry expects. Silver membership ensures you have access to most areas of the LeadsCouncil website plus provides eligibility for some of the highest-level benefits offered to our members.
If all this training leaves you needing a place to rest, come visit Team DMS in meeting room Champagne 1.
About the Author
Melissa Piccinich is a Marketing Manager at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Melissa handles marketing and communications efforts for DMS and its subsidiary brands. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.More Content by Melissa Piccinich