About the Author
Jeff Meola is the Business Intelligence and Analytics Director at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Jeff is responsible for managing and analyzing DMS industry data and customer trends. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.More Content by Jeff Meola
Home » DMS Blog Content » Implementation of Secondary Radius Geotargeting Strategy Proven to Help Balance Inquiry Flow
Technology is Making an Impact on Channel Mix & Performance
The Q1 2016 Higher Education Inquiry Generation Review was published this week and clearly depicts how much...
Most Recent Articles
DMS Marketing Madness – Round 3: Oregon vs. Macy’s vs. Ikea vs. Huggies
Round 3 of DMS Marketing Madness: Travel Oregon vs. Macy’s vs. Ikea vs. Huggies Pull-Ups. Vote to decide which is more innovative.
Hoops Madness 2018: Winners & Game Statistics
This year at LeadsCon, Digital Media Solutions took the competition up a notch by powering Hoops Madness. Winners and game statistics announced.
DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike
Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth. Vote for your favorite.
Love & Basketball & Marketing: Lessons from Our Favorite Movies
Basketball movies can teach marketing lessons. From overcoming Goliath to avoiding gimmicks, our favorite films remind us to be our best all the time.
5 Dr. Seuss Quotes to Inspire Your Marketing Strategy and Approach
We market all things, big and small. We love marketing, we market it all. But sometimes the hustle dampens our fire, so here are Dr. Seuss quotes to get you inspired.
DMS Marketing Madness – Round 1: Toyota vs. Tide vs. KFC vs. Absolut
It’s DMS Marketing Madness month! Vote for the campaign you think is the most innovative. The winning campaign will move on to the Final Four, announced on March 30.
Are Google’s Advertising Changes Selfless or Self-Serving? You Decide
Chrome Ad Blocker & Google Auto Ads are intended to better connect site visitors with relevant content. But as an advertiser, there are additional implications to consider.
NAR Existing Home Sales Reaction: The Hunt for Prospective Buyers in a Low Inventory Atmosphere
National Association of REALTORS (NAR) Existing Home Sales Reaction:The Hunt for Prospective Buyers in a Low Inventory Atmosphere
Bring Home the Bacon: 4 Tips to Plan for the Win @ LeadsCon
To conquer a conference the size of LeadsCon, you’ll need grit, a bit of ferocity and a plan. Here are 4 tips from DMS to plan for the win and bring home the bacon.
Leveraging Position Zero: Steps to Optimize Your Content to Drive Traffic from Google Quick Answers
Quick Answers can enhance brand visibility, but placement requires strong answers & proper formatting. Learn how to optimize your content & drive traffic to your site.
Cross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking
We predict comfort with attribution techniques, transparency from blockchain and AI plus deep learning will enhance our ability to track marketing performance.
Battle of the Sexes: Social Media
Does social media usage vary by gender? For the most part, women are more active on social media. But data shows that gender usage by platform varies.
Why Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips
In the spirit of Valentine’s Day, we compiled a list of romantic paid search tips. From dating to marriage, we aim to help keep your focus on performance.
The Right Dashboard Can Boost Your Dating Efficiency This Valentine’s Day
The right dashboard can boost your dating efficiency. We brainstormed a list of ways a dashboard could assess return on time and financial investment, to boost dating performance as a result.
Standing Out on a Shoestring Budget: 10 Examples of Nonprofit Marketing Innovation
12 nonprofits that prove creativity does not have to be stifled by staff or budget limitations.
Pizza! Pizza! Pizza! Pizza! ― The Top 4 Chains Battle It Out
Battling for their slice of the market, the top 4 pizza chains are at the forefront of ecommerce, customer service, logistics and advertising innovations.
Marketing During the Olympics: How 3 Brands Leveraged the Spirit of the Games to Win in Social Media
Making an impact during the Olympics requires brands to balance their promotions with “feel good” messages that champion athletes, their fans and supporters.
LeadsCouncil Leader Award Nominees Announced – It’s Time to Vote
LeadsCouncil Leader Awards. DMS brands are nominated for excellence in: customer service, innovation, lead generation and marketing services. Voting closes 2/16.
Break Out of the Groundhog Day Cycle: Quit These 2 Marketing Habits
Are you in a Groundhog Day rut? Quit these two habits, and you’ll be on the path to avoiding the same mistakes over and over again.
Engage or Pay: 3 Super-Sized Facebook Campaigns You Can Learn From