March 2nd is a national day of celebration promoted by the National Education Association’s #readacrossamerica campaign, for the well-known children’s author Theodor Seuss Geisel, or Dr. Seuss. His zany tales, cherished by young and old, are sprinkled with wisdom.
As marketers, our job is often to inspire our audience, set them alight with action and stimulate interaction to drive engagement. But sometimes even we need a mental boost. In honor of Dr. Seuss Day, here are five quotes to awaken your energy and motivate you to create winning marketing strategies.
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”
The job of the marketer is to care ― and then to convince your audience to care too.
With the current pace of marketing evolution, you may feel like you are always playing catchup. But you should never prioritize speed-to-lead at the risk of making mistakes. Rushed work is rarely great work, so remember to take care. Take the time to review your campaigns thoroughly from strategy through to execution and beyond.
Don’t let the rapid speed of everything around you create a panic. Slow down, look around and make sure you take the time to care a whole awful lot.
“Look at me! Look at me! Look at me NOW! It is fun to have fun, but you have to know how.”
The Cat in the Hat
Every second of every day, there are 7,950 tweets and 832 Instagram photos uploaded.
To capture attention, many marketers have become inventive and entertaining on social media. Meme marketing, humor and frivolity can add a more human persona to a business entity, but social media marketing deployed with no strategy will rarely drive optimal results.
Your social media posts should go beyond playful, inconsequential posts. Make sure you have a marketing strategy that is measurably tied to your marketing objectives. And pay attention to the rules of social media. As many social media giants shift to an algorithm catering to the highest levels of engagement, we suggest marketers spend more time evaluating a paid social approach.
“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”
I Can Read with My Eyes Shut
Most of us spend the day doing doing doing… Be honest. How much are you reading?
You won’t be able to harmonize, echo or dissent from fellow thought leaders if you remain disconnected from marketing evolutions. Prioritize time to stay informed, get ahead of the game and keep abreast of trends, industry changes and new buzz by reading trade publications, newsletters and blogs. Professional development and networking are also useful for self-education. Make sure you’re always learning and growing to keep your approach fresh.
“So be sure when you step, step with care and great tact. And remember that life’s A Great Balancing Act.”
Oh, The Places You’ll Go!
Marketing is a balancing act of planning, creativity, urgency, implementation and measurement. Balance your goals and objectives without losing sight of business needs.
You may have a great idea, but if that idea does not help meet your marketing objectives, you might have to shelve it. Be brave and try new things, but be measured in your bravery. Use and test new strategies and measure results constantly. Determine your objectives before you aim to optimize results.
“They say I'm old-fashioned, and live in the past, but sometimes I think progress progresses too fast!”
As compelling as emerging media can be, the new channels haven’t made many traditional marketing practices (email, for instance) entirely obsolete. Embrace an omni-channel strategy that doesn’t eliminate tried and true mediums and platforms. In the words of Fernando Borghese, our COO, “Synchronize your messaging campaigns. Don’t let each channel operate within a vacuum.”
If you need an idea and don’t know what to say, hopefully these quotes have helped you today. Our team has great strategies we can show to you. Need help with your campaigns? That’s what we do!
Digital Media Solutions, LLC is rewriting the rules of customer acquisition. We are redesigning the win to help ensure our clients are consistently at the front of the pack. Interested in expanding your marketing efforts? Click here to connect with a member of our team today.
About the Author
Melissa Piccinich is a Marketing Manager at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Melissa handles marketing and communications efforts for DMS and its subsidiary brands. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.More Content by Melissa Piccinich