Recent Sparkroom Marketing Software Advancements Honored by Prestigious Pentaho Excellence Awards

October 18, 2016 Kathy Bryan

Every year, the Pentaho Excellence Awards recognize the most innovative manners in which Pentaho customers utilize their technology to make meaningful impacts on their businesses. This year, Pentaho recognized Sparkroom with an honorable mention.

Sparkroom Marketing Software integrates campaign data, automates processes and provides robust reporting and analytics. As the most-adopted marketing software in education, Sparkroom technology has a long list of higher education institution users that achieve significant ROI from the actionable insights the software provides.

Even though Sparkroom software was already industry-leading, the Sparkroom product development team felt the performance could be enhanced. They knew the software could be even faster, more powerful and increasingly robust.

With plans to add graphical reporting and attribution tracking features, allowing clients to more quickly and easily turn data into insights, Sparkroom marketing technology was updated with Pentaho version This integration provides better overall reporting performance and provides the means for the responsive dashboards that Sparkroom began rolling out in early 2016.

Sparkroom Paid Search Dashboard – Officially Out of Beta


The Sparkroom Marketing Software paid search dashboard is just out of beta and already boosting the performance of campaigns. By combining pre-lead and post-lead data into a single view, the dashboard provides a comprehensive look at paid search campaigns.

To create the dashboard, Sparkroom connects with third-party paid search campaign management tools (e.g. Google AdWords and Bing Ads). The campaign data is linked to lead data to report on performance at every milestone of the student lifecycle. Among other things, this dashboard allows users to see which keywords are delivering the greatest number of starts, the best enrollment rates and the lowest recruitment costs.

Sparkroom now has a set of intuitive and interactive performance dashboards that work in real time to gather, translate and reformat data produced from multiple sources. Fully customizable, the dashboards provide a holistic view of ongoing campaigns and permit marketers to visualize the performance of various sources, streamline campaign reporting, better evaluate metrics and effortlessly draw insights to optimize campaign performance.

Go to to learn more about our award-winning performance marketing technology.

About the Author

Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

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