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DMS Case Studies Content

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  • DMS Success Story: Leveraging Digital Media Management And Optimization Expertise To Drive Enrollments For Lincoln Technical Institute

    DMS Success Story: Leveraging Digital Media Management And Optimization Expertise To Drive Enrollments For Lincoln Technical Institute

    The DMS team of enrollment marketing experts needed to work in close partnership with the Lincoln Tech marketing team to help the higher education institution meet their enrollment and growth goals.

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  • DMS Success Stories: Leveraging Extensive Email Capabilities To Drive New Policy Holders For Insurance Brands And Marketplaces

    DMS Success Stories: Leveraging Extensive Email Capabilities To Drive New Policy Holders For Insurance Brands And Marketplaces

    When an insurance brand engaged DMS to generate high-quality insurance leads, our marketing experts leveraged their proprietary email capabilities to drive high-intent, qualified insurance prospects.

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  • DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

    DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

    Digital Media Solutions was tasked with generating net-new subscribers for the weight loss provider that met their targeting criteria at significant scale.

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  • DMS Success Story: Leveraging DMS Data And Expertise To Drive High-Intent Disability Insurance Prospects

    DMS Success Story: Leveraging DMS Data And Expertise To Drive High-Intent Disability Insurance Prospects

    The DMS team of performance marketing experts needed to ensure they were reaching a highly targeted audience that would meet the law firm’s precise qualification criteria.

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  • DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

    DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

    Digital Media Solutions® (DMS) was tasked with generating net-new email subscribers for the retailer at significant scale.

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  • DMS Success Story: Optimizing Data To Generate High-Quality Calls

    DMS Success Story: Optimizing Data To Generate High-Quality Calls

    Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with a cost-per-acquisition goal of $130 or lower.

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  • DMS Success Story: Driving Quality Medical Call Transfer Volume

    DMS Success Story: Driving Quality Medical Call Transfer Volume

    Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of keeping the cost per customer acquisition under $145.

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  • Generating Medical Insurance Prospects During Open Enrollment Best Practices

    Generating Medical Insurance Prospects During Open Enrollment Best Practices

    These best practices will help ensure your lead generation campaigns designed for open enrollment are set up for success.

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  • DMS Success Story: Utilizing DMS Expertise For Campaign Optimization

    DMS Success Story: Utilizing DMS Expertise For Campaign Optimization

    Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of a 14-20% call to customer conversion rate.

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  • DMS Success Story: Leveraging DMS Expertise To Achieve Email Subscriber Goals For Changing Demographic Targets

    DMS Success Story: Leveraging DMS Expertise To Achieve Email Subscriber Goals For Changing Demographic Targets

    Digital Media Solutions was tasked with generating net-new email subscribers for the client at significant scale.

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  • DMS Success Story: Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals

    DMS Success Story: Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals

    As a reliable and long-standing partner, Digital Media Solutions was tasked with fulfilling a monthly allocation of 15,000-50,000 magazine subscription data leads per month, depending on client needs.

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  • DMS Success Story: Optimizing Media Mix To Drive High-Quality Prospects

    DMS Success Story: Optimizing Media Mix To Drive High-Quality Prospects

    DMS optimized campaign data sources to to drive high-intent leads to meet a large client’s volume and performance goals.

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  • DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

    DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

    DMS Digital Agency leveraged a multi-channel media mix to drive high-intent leads to meet a large client’s volume and performance goals.

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  • DMS Success Story: Deploying Strategic SEO Tactics to Monetize Organic Traffic

    DMS Success Story: Deploying Strategic SEO Tactics to Monetize Organic Traffic

    DMS Success Story: Applying SEO Best Practices to Boost High-Quality Traffic and Conversion Rates

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  • Sparkroom Success Story: Implementing a Reliable LMS and Real-Time Marketing Analytics

    Sparkroom Success Story: Implementing a Reliable LMS and Real-Time Marketing Analytics

    Setting Up for Rapid Admissions Growth with Implementation of Technology for Lead Management, Marketing Automation and Campaign Analysis

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  • DMS Success Story: Custom Geo-Targeting

    DMS Success Story: Custom Geo-Targeting

    To ensure generation of only the inquiries with the highest propensity to convert, DMS made strategic zip code cuts, based on conversion performance, for both pay-per-inquiry & pay-per-click campaigns

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  • DMS Success Story: Overcoming Penguin

    DMS Success Story: Overcoming Penguin

    DMS addressed the impacts on organic search from the Google Penguin algorithm update

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  • DMS Success Story: The Impact of Lead Scoring

    DMS Success Story: The Impact of Lead Scoring

    Challenge: Lower the brand's cost per conversion while cleaning up the incoming lead flow. Solution: Lead scoring.

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  • DMS Success Story: Finding Prospective Students for Niche Programs

    DMS Success Story: Finding Prospective Students for Niche Programs

    Challenge: Digital Media Solutions (DMS) needed to boost high-quality volume for specific programs without negatively impacting the rest of the enrollment marketing campaign.

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  • DMS Success Story: Reversing Cost-per-Enrollment (CPE) Trends

    DMS Success Story: Reversing Cost-per-Enrollment (CPE) Trends

    The DMS team analyzed school data combined with customized, audience-specific third-party data and overlaid DMS industry data to create a customized, strategic marketing plan for the school.

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