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    3. DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

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    DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

    Author Digital Media Solutions

    Shutterstock_1220319118 Diet and Healthy life loss weight slim Concept. Organic Green apple and Weight scale measure tap with nutrition vegan vegetable and sport equipment gym for body women diet fit. Top view copy space.

    Background

    A commercial provider of weight loss products was looking to scale subscribers for their meal planning and delivery services. They were seeking female subscribers with a household income of $80,000 and above.

    Challenge

    Digital Media Solutions® (DMS) was tasked with generating net-new subscribers for the weight loss provider that met their targeting criteria at significant scale. The subscribers would need to remain in the weight loss program for at least three months to achieve the weight loss provider’s goal lifetime value (LTV). The DMS team needed to find the appropriate premium publisher websites to showcase the weight loss provider’s offers in order to generate new subscribers that would stick to the program.

    DMS Solution

    The DMS team of ad market experts leveraged the breadth and scale of their premiere performance-based ad network to hand pick publishers with female-centric user bases. Non-branded search, email and native ads were used to drive prospects to targeted comparison sites and blogs showcasing the weight loss provider’s subscription offers. The DMS team carefully planned to effectively capitalize on the seasonal boost of new weight loss subscribers throughout January and beyond, optimizing publisher placements and channels to achieve the highest volume of qualified net-new subscribers.

    Results

    By leveraging precise targeting and customer acquisition expertise, the DMS team delivered more than 2,000 qualified net-new subscribers to the weight loss provider. Pleased with the LTV of the new subscribers, the weight loss provider empowered DMS to continue to generate as many new subscribers as possible.

    Are You Looking To Scale New Subscribers?

    Digital Media Solutions® (DMS) designs targeted solutions to address the vast digital marketing universe with industry-leading digital marketing capabilities, owned-and-operated domains and partner relationships that combine to provide engagement opportunities for all consumer segments.

    Contact DMS

    About the Author

    Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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