DMS Success Story: Finding Prospective Students for Niche Programs

The DMS team of enrollment marketing experts needed to work in close partnership with the Lincoln Tech marketing team to help the higher education institution meet their enrollment and growth goals.

When an insurance brand engaged DMS to generate high-quality insurance leads, our marketing experts leveraged their proprietary email capabilities to drive high-intent, qualified insurance prospects.

Digital Media Solutions was tasked with generating net-new subscribers for the weight loss provider that met their targeting criteria at significant scale.

The DMS team of performance marketing experts needed to ensure they were reaching a highly targeted audience that would meet the law firm’s precise qualification criteria.

Digital Media Solutions® (DMS) was tasked with generating net-new email subscribers for the retailer at significant scale.

Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with a cost-per-acquisition goal of $130 or lower.

Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of keeping the cost per customer acquisition under $145.

These best practices will help ensure your lead generation campaigns designed for open enrollment are set up for success.

Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of a 14-20% call to customer conversion rate.

Digital Media Solutions was tasked with generating net-new email subscribers for the client at significant scale.

As a reliable and long-standing partner, Digital Media Solutions was tasked with fulfilling a monthly allocation of 15,000-50,000 magazine subscription data leads per month, depending on client needs.

DMS optimized campaign data sources to to drive high-intent leads to meet a large client’s volume and performance goals.

DMS Digital Agency leveraged a multi-channel media mix to drive high-intent leads to meet a large client’s volume and performance goals.

DMS Success Story: Applying SEO Best Practices to Boost High-Quality Traffic and Conversion Rates

Setting Up for Rapid Admissions Growth with Implementation of Technology for Lead Management, Marketing Automation and Campaign Analysis

To ensure generation of only the inquiries with the highest propensity to convert, DMS made strategic zip code cuts, based on conversion performance, for both pay-per-inquiry & pay-per-click campaigns

DMS addressed the impacts on organic search from the Google Penguin algorithm update

Challenge: Lower the brand's cost per conversion while cleaning up the incoming lead flow. Solution: Lead scoring.

The DMS team analyzed school data combined with customized, audience-specific third-party data and overlaid DMS industry data to create a customized, strategic marketing plan for the school.

Challenge: Develop a scoring system to predict customer intent. Results: More rejected inquiries. Higher conversion rate. Decreased cost per enrollment.