DMS Success Story: Boosting Enrollment Marketing Conversion Rates With Email Re-Engagement Campaigns
DMS Success Story:
Utilizing Automated Email Campaigns to Reignite Prospect Interest
The Challenge: Re-Engage Prospective Students To Drive New Enrollments
A well-known education brand with multiple campuses wanted to increase their enrollment volume and conversion yield by re-engaging old prospects. The higher education institution had a database with stale inquiries from people who had requested information within the past two years, but then never became students. Digital Media Solutions (DMS) was challenged with re-engaging these unconverted prospective students to drive new enrollments while keeping the cost per enrollment (CPE) below target.
Looking to engage or re-engage your target audience at scale? Contact DMS.
DMS Solution: A Trigger-Based Email Re-Engagement Campaign
The DMS team utilized its email marketing and prospect re-engagement expertise to create a five-stage automated email nurturing campaign to reignite prospects’ interest and bring them back into the conversion funnel. Using DMS-owned Sparkroom technology and an integration with an ESP platform, Digital Media Solutions delivered timely and relevant branded content to target prospective students, providing:
- Automated, triggered emails
- Click-to-call buttons that rendered during business hours
- Real-time, personalized content
- Mobile-responsive email templates
By linking our first-party data asset and our proprietary tech stack with our expansive digital media reach, DMS is able to leverage insights and signals to get the right message to the right person at the right place and time and boost advertising ROI for our advertiser clients. Learn more about how the DMS toolset can help grow your business.
Results: DMS Successfully Drove New Enrollments And Beat CPE Goal By 69%
The email re-engagement campaign substantially exceeded client target acquisition goals.
By leveraging our technology-enabled and data-driven digital performance advertising solutions, the DMS team’s successful email re-engagement campaign resulted in new enrollments for the school at a CPE that was 69% below our target.
Are You Looking To Connect With High-Intent Prospective Students At Scale?
DMS digital performance advertising solutions de-risk media spend while removing friction from the advertising ecosystem by delivering the right message to the right person at the right time and place. Leveraging our first-party data asset, proprietary tech stack and expansive digital media reach, Digital Media Solutions efficiently and effectively connects advertisers with prospective students to maximize digital advertising results.