Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Case Studies Content
    3. DMS Success Story: Optimizing Third-Party Lead Generation Campaigns To Boost Quality & Conversion Volume

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    DMS Success Story: Optimizing Third-Party Lead Generation Campaigns To Boost Quality & Conversion Volume

    Background: A Regional Higher Education Brand Was Struggling With Disappointing Lead Quality & Conversion Rates

    A group of regional higher education schools with diverse programs and geographies was managing their own third-party vendor campaign, comprised exclusively of pay-per-lead (PPL) inquiries. Due to resource constraints, they were buying massive quantities of inquiries from large third-party aggregators. The overall quality of the inquiries received was sub-par, and the resulting application rate was not hitting their targets.

    Challenge: Improve Lead Quality & Application Rate For A Group Of Regional Higher Education Schools 

    Digital Media Solutions (DMS) was asked to maintain the volume of applications received from the current third-party vendor campaign while increasing the application rate to push down the school brand’s overall cost per application (CPA). 

    Higher education institutions often engage DMS to manage their third-party lead generation efforts to achieve consistent, reliable results with measurable ROI. Contact DMS today to learn more. 

    Solution: Implement DMS Managed Services Assets To Improve Inquiry Quality & Application Rate

    Understanding the enrollment objectives, when the DMS managed services team took over the management of this school group’s third-party lead generation campaign, they immediately took steps to make it more strategic.

    Historical campaign data was benchmarked against global industry data. Based on prior performance and a robust knowledge of the capabilities for each lead vendor, the DMS managed services team began right pricing inquiries. In some instances, the cost per lead (CPL) was lowered. But for vendors that were hitting campaign goals and had the potential to drive more volume, CPLs were increased in an effort to motivate them to produce and deliver more leads.

    Prior to working with DMS, the school group was receiving only the “traditional” style of PPL data leads from third-party providers. Despite the influx of new third-party lead generation options to the marketplace, none had been adopted for this campaign. Understanding the value of diversification and the performance potential for “non-traditional” third-party inquiries, such as cost-per-click (CPC) leads, sponsorships and display campaigns, the DMS managed services team researched options and began testing. 

    Over the next two years, DMS more than doubled the number of lead sources running on the campaign and diversified the payment models, resulting in a more efficient overall spend. This allowed for competitive pricing, planning and easy scaling. As the chart below shows, the application rate for “non-traditional” third-party sources reached a level of more than three times the rate of “traditional” sources.

    One of the biggest challenges with testing is the time it takes to evaluate whether or not a lead source benefits a campaign. While waiting for inquiries to mature, many schools spend more and more of their media budget only to sometimes find out they were buying leads that are unlikely to convert. To speed up the testing process, DMS appended lead data with segment codes, provided by Neustar in real time and stored within Sparkroom performance marketing technology. This data let DMS compare incoming leads against prior leads that resulted in conversions. Ideal segment codes were provided to vendors so they could actively try to source leads with those profiles for delivery to the school group.

    Sparkroom® technology is owned by Digital Media Solutions and is used by the DMS managed services team and licensed by a long list of advertisers to centralize marketing and lead data.

    Lastly, the DMS managed services team implemented a fierce optimization approach. Unlike in the past, vendors were not able to skate by on marginal results. Inquiry performance was evaluated regularly, using milestones from contact to application, and campaign adjustments based on this data were made monthly.

    With DMS managed services, marketers have access to:

    • Innovative, optimized digital advertising campaigns that allow for testing and diversification
    • Lead vendor management solutions with pricing and performance transparency
    • Go-to-market strategies and growth solutions
    • Support for payment processing, subscription management and more

    Results: Higher Quality Inquiries, Improved Application Rate And Lower CPA

    As a result of the third-party lead generation campaign overhaul, the school group's application rate was up 32% YOY with a 3.4% reduction in the CPA. These changes were achieved while maintaining the overall application volume.

    Do You Need Improved Lead Quality Resulting In Higher Conversion Rates?

    Digital Media Solutions can help. Our digital performance advertising solutions help advertisers connect with high-intent consumers ready to take action. Contact DMS to learn more.

    • Previous Article

      DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

      DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

      DMS helped a travel deal website significantly scale their email subscribers, resulting in more than 775,000 new subscribers.

    • Next Article

      DMS Success Story: Raising Conversion Rates By Geotargeting Campaigns With Sparkroom

      DMS Success Story: Raising Conversion Rates By Geotargeting Campaigns With Sparkroom

      Sparkroom technology helped a brand with 13 locations increase its conversion rate by 76% with custom geo-targeting.

    Most Recent Articles

    • DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      By leveraging internal data and a suite of performance advertising solutions, DMS helped a client scale qualified prospects seeking legal help to obtain SSDI.

      Read Article

    • DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS leveraged existing publisher partnerships to craft a call campaign that delivered highly qualified leads to the client, exceeding the client’s CPA goal by more than 20%.

      Read Article

    • DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS, tasked with generating net-new email subscribers for a national chain with evolving demographics, gained the trust of the client, increased budgets and scaled subscribers 25% YOY.

      Read Article

    • DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network.

      Read Article

    • DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

      DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

      An email nurturing campaign facilitated with the DMS-owned Sparkroom lead management system, helped an already thriving brand enhance conversion rates.

      Read Article

    • DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns

      DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns

      DMS partnered with a weight loss app in need of new subscribers, leveraging their proprietary email capabilities to produce successful results, driving nearly 20,000 net-new subscribers.

      Read Article

    • DMS Success Story: Scaling Inbound Call Volume During Medicare Open Enrollment

      DMS Success Story: Scaling Inbound Call Volume During Medicare Open Enrollment

      DMS helped a leading health insurance marketplace scale their inbound call volume from consumers seeking Medicare insurance, leading to 16x campaign growth year over year.

      Read Article

    • DMS Success Story: Optimizing Media Mix To Generate More High-Quality Inquiries

      DMS Success Story: Optimizing Media Mix To Generate More High-Quality Inquiries

      DMS helped a rideshare advertiser generate more high-quality leads while meeting CPA goals.

      Read Article

    • DMS Success Story: Increasing Inbound Calls From Highly Engaged, In-Market Consumers

      DMS Success Story: Increasing Inbound Calls From Highly Engaged, In-Market Consumers

      DMS delivered motivated inbound callers for an online healthcare education institution seeking to diversify its media mix.

      Read Article

    • DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

      DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

      DMS helped a travel deal website significantly scale their email subscribers, resulting in more than 775,000 new subscribers.

      Read Article

    • DMS Success Story: Raising Conversion Rates By Geotargeting Campaigns With Sparkroom

      DMS Success Story: Raising Conversion Rates By Geotargeting Campaigns With Sparkroom

      Sparkroom technology helped a brand with 13 locations increase its conversion rate by 76% with custom geo-targeting.

      Read Article

    • Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Using Aimtell, an ecommerce retailer generated clicks back to its website and increased sales by re-engaging active consumers who have taken on-site actions

      Read Article

    • Aimtell Success Story: Re-Engaging Shoppers To Drive Custom Window Treatment Sales

      Aimtell Success Story: Re-Engaging Shoppers To Drive Custom Window Treatment Sales

      An ecommerce brand specializing in custom window treatments was able to drive more than $175,000 in sales in less than three months by re-engaging shoppers with Aimtell.

      Read Article

    • DMS Success Story: Leveraging Weekend Customer Acquisition Campaigns To Elevate Overall Performance

      DMS Success Story: Leveraging Weekend Customer Acquisition Campaigns To Elevate Overall Performance

      Keeping customer acquisition campaigns live during the weekends can be a smart solution to help elevate campaign performance overall.

      Read Article

    • Aimtell Success Story: Leveraging Push Notifications To Engage Readers & Generate Monthly Clicks
      10 months ago

      Aimtell Success Story: Leveraging Push Notifications To Engage Readers & Generate Monthly Clicks

      A news site deploying web push notifications is able to effectively engage readers and generate millions of monthly clicks with a series of segmented and broad push notification campaigns.

      Read Article

    • DMS Success Story: Scaling Higher Ed Program Enrollments For Lincoln Technical Institute

      DMS Success Story: Scaling Higher Ed Program Enrollments For Lincoln Technical Institute

      The DMS team of enrollment marketing experts needed to work in close partnership with the Lincoln Tech marketing team to help the higher education institution meet their enrollment and growth goals.

      Read Article

    • DMS Success Story: Scaling Insurance Customer Acquisition With Email Campaigns

      DMS Success Story: Scaling Insurance Customer Acquisition With Email Campaigns

      DMS helped a top insurance brand significantly scale their insurance customer acquisition efforts, resulting in 10x more near customers delivered to the brand.

      Read Article

    • DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

      DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

      Digital Media Solutions was tasked with generating net-new subscribers for the weight loss provider that met their targeting criteria at significant scale.

      Read Article

    • DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

      DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

      Digital Media Solutions® (DMS) was tasked with generating net-new email subscribers for the retailer at significant scale.

      Read Article

    • DMS Success Story: Generating High-Quality Calls From Prospective Hearing Aid Customers

      DMS Success Story: Generating High-Quality Calls From Prospective Hearing Aid Customers

      Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with a cost-per-acquisition goal of $130 or lower.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.