Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Case Studies Content
    3. DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

    Author Digital Media Solutions

    case study higher education institution

    DMS Success Story: 

    Implementing Diverse Media Strategies to Scale High-Quality Inquiries

    Background

    A large higher education institution with more than 20 campuses throughout the eastern U.S. was looking to scale and optimize their inquiry flow for specific programs. They purchased contactable data on prospective students interested in their programs from various third-party sources and had their admissions team contact the prospective students to drive enrollments.

    Challenge

    As the agency of record, Digital Media Solutions (DMS) was tasked with generating a significant incremental volume of high-quality, high-intent prospective students within the client’s program of focus. DMS needed to find new types of lead generation opportunities to scale volume while still meeting the college’s cost per enrollment goals.

    DMS Solution

    To generate a reliable flow of high-quality, high-intent leads, DMS implemented a diverse media mix including pay-per-lead (PPL), live call transfer, pay-per-click (PPC), mobile click-to-call and branded social media traffic from agency-managed lead providers. DMS, a full-service digital marketing agency that develops, executes and optimizes integrated, cross-channel marketing campaigns on behalf of its clients, leveraged this diversified mix of channels to target high-intent prospective students at scale.

    The DMS team sought out non-PPL opportunities from existing top-performing partners already on the college’s media buy, with targeting and filtering criteria for the new channels matching the existing campaigns. The team analyzed performance of the newer media channels both holistically and at the campus and program levels, continuously optimizing the media and affiliate mix to achieve the client’s performance goals. The team was able to more easily remove underperforming pay-per-lead affiliates without sacrificing volume, since they were now able to reallocate budgets to alternative media channels, elevating overall campaign performance.

    Results

    DMS achieved the client’s increased volume goal while beating the average cost per enrollment goal by more than $100, with nearly one-third of the agency-managed conversions coming from non-PPL channels. The success of the non-PPL campaigns solidified the client’s position to continue to diversify their lead generation efforts moving forward and branch out from more traditional efforts.

    Are you interested in scaling high-quality inquiries and boosting digital campaign performance?

    Contact Digital Media Solutions today.

    About the Author

    Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

    Profile Photo of Digital Media Solutions
    Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
    • Previous Article

      DMS Success Story: Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals

      DMS Success Story: Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals

      As a reliable and long-standing partner, Digital Media Solutions was tasked with fulfilling a monthly allocation of 15,000-50,000 magazine subscription data leads per month, depending on client needs.

    • Next Article

      DMS Success Story: Scaling Higher Ed Niche Program Inquiries With Lead Generation Campaigns

      DMS Success Story: Scaling Higher Ed Niche Program Inquiries With Lead Generation Campaigns

      DMS helped a higher education institution increase inquiry volume for niche programs by 42% through third-party campaign optimizations and heat mapping.

    Most Recent Articles

    • DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      By leveraging internal data and a suite of performance advertising solutions, DMS helped a client scale qualified prospects seeking legal help to obtain SSDI.

      Read Article

    • DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS leveraged existing publisher partnerships to craft a call campaign that delivered highly qualified leads to the client, exceeding the client’s CPA goal by more than 20%.

      Read Article

    • DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS, tasked with generating net-new email subscribers for a national chain with evolving demographics, gained the trust of the client, increased budgets and scaled subscribers 25% YOY.

      Read Article

    • DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network.

      Read Article

    • DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

      DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

      An email nurturing campaign facilitated with the DMS-owned Sparkroom lead management system, helped an already thriving brand enhance conversion rates.

      Read Article

    • DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns

      DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns

      DMS partnered with a weight loss app in need of new subscribers, leveraging their proprietary email capabilities to produce successful results, driving nearly 20,000 net-new subscribers.

      Read Article

    • DMS Success Story: Scaling Inbound Call Volume During Medicare Open Enrollment

      DMS Success Story: Scaling Inbound Call Volume During Medicare Open Enrollment

      DMS helped a leading health insurance marketplace scale their inbound call volume from consumers seeking Medicare insurance, leading to 16x campaign growth year over year.

      Read Article

    • DMS Success Story: Optimizing Media Mix To Generate More High-Quality Inquiries

      DMS Success Story: Optimizing Media Mix To Generate More High-Quality Inquiries

      DMS helped a rideshare advertiser generate more high-quality leads while meeting CPA goals.

      Read Article

    • DMS Success Story: Increasing Inbound Calls From Highly Engaged, In-Market Consumers

      DMS Success Story: Increasing Inbound Calls From Highly Engaged, In-Market Consumers

      DMS delivered motivated inbound callers for an online healthcare education institution seeking to diversify its media mix.

      Read Article

    • DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

      DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

      DMS helped a travel deal website significantly scale their email subscribers, resulting in more than 775,000 new subscribers.

      Read Article

    • DMS Success Story: Optimizing Third-Party Lead Generation Campaigns To Boost Quality & Conversion Volume

      DMS Success Story: Optimizing Third-Party Lead Generation Campaigns To Boost Quality & Conversion Volume

      DMS helped a group of schools scale their lead inquiry volume and engagement, resulting in a 32% applicant increase.

      Read Article

    • DMS Success Story: Raising Conversion Rates By Geotargeting Campaigns With Sparkroom

      DMS Success Story: Raising Conversion Rates By Geotargeting Campaigns With Sparkroom

      Sparkroom technology helped a brand with 13 locations increase its conversion rate by 76% with custom geo-targeting.

      Read Article

    • Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Using Aimtell, an ecommerce retailer generated clicks back to its website and increased sales by re-engaging active consumers who have taken on-site actions

      Read Article

    • Aimtell Success Story: Re-Engaging Shoppers To Drive Custom Window Treatment Sales

      Aimtell Success Story: Re-Engaging Shoppers To Drive Custom Window Treatment Sales

      An ecommerce brand specializing in custom window treatments was able to drive more than $175,000 in sales in less than three months by re-engaging shoppers with Aimtell.

      Read Article

    • DMS Success Story: Leveraging Weekend Customer Acquisition Campaigns To Elevate Overall Performance

      DMS Success Story: Leveraging Weekend Customer Acquisition Campaigns To Elevate Overall Performance

      Keeping customer acquisition campaigns live during the weekends can be a smart solution to help elevate campaign performance overall.

      Read Article

    • Aimtell Success Story: Leveraging Push Notifications To Engage Readers & Generate Monthly Clicks
      9 months ago

      Aimtell Success Story: Leveraging Push Notifications To Engage Readers & Generate Monthly Clicks

      A news site deploying web push notifications is able to effectively engage readers and generate millions of monthly clicks with a series of segmented and broad push notification campaigns.

      Read Article

    • DMS Success Story: Scaling Higher Ed Program Enrollments For Lincoln Technical Institute

      DMS Success Story: Scaling Higher Ed Program Enrollments For Lincoln Technical Institute

      The DMS team of enrollment marketing experts needed to work in close partnership with the Lincoln Tech marketing team to help the higher education institution meet their enrollment and growth goals.

      Read Article

    • DMS Success Story: Scaling Insurance Customer Acquisition With Email Campaigns

      DMS Success Story: Scaling Insurance Customer Acquisition With Email Campaigns

      DMS helped a top insurance brand significantly scale their insurance customer acquisition efforts, resulting in 10x more near customers delivered to the brand.

      Read Article

    • DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

      DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

      Digital Media Solutions was tasked with generating net-new subscribers for the weight loss provider that met their targeting criteria at significant scale.

      Read Article

    • DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

      DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

      Digital Media Solutions® (DMS) was tasked with generating net-new email subscribers for the retailer at significant scale.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.