Digital Marketing Innovation Inspiration

loading

DMS Success Story: Optimizing Data To Generate High-Quality Calls

DMS Success Story: Utilizing DMS Expertise To Exceed CPA Goals

Shutterstock_745037062 Doctor audiologist holding hearing aid in his hand

Background

A hearing aid provider was looking to scale customers that met specific criteria through call transfer campaigns. They wanted to target prospects that were living in the United States and were at least 50 years old.

Challenge

Digital Media Solutions® (DMS) was tasked with generating interested prospects via a warm transfer campaign, with a cost-per-acquisition goal of $130 or lower. The DMS team would also need to meet the client’s volume goal of 80 qualified calls per day, while managing and adhering to dynamic suppression files of the client’s active customers and do-not-call (DNC) lists.

DMS Solution

In order to scale qualified prospects, the DMS performance marketing experts closely analyzed campaign performance immediately following initial campaign launch. By carefully reviewing all data sources, the DMS team was able to determine which sources were bringing in the most sales and which were not meeting the client’s CPA goal. The DMS team quickly and efficiently adjusted the publisher mix to maximize quality and volume.

Results

Due to their optimization efforts, the DMS performance marketing team was able to lower the CPA from $175 at the initial launch to $120 within the span of a month, beating the client’s CPA goal and opening the door to scale customer acquisition.

Contact DMS

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
Previous Article
DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers
DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

Digital Media Solutions® (DMS) was tasked with generating net-new email subscribers for the retailer at sig...

Next Article
DMS Success Story: Driving Quality Medical Call Transfer Volume
DMS Success Story: Driving Quality Medical Call Transfer Volume

Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign,...

 
× Streams
loading
×