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    1. Home
    2. DMS Case Studies Content
    3. DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

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    DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

    Author Digital Media Solutions

    DMS Success Story: Leveraging DMS Expertise To Scale Interested Prospects Via CRM List Building

    Shutterstock_478917571 Subscribe Marketing Concept

    Background

    A large, international clothing retailer was looking to scale new email subscribers. They wanted to grow their CRM list to email discounts and offers intended to drive sales and engage their consumer base.

    Challenge

    Digital Media Solutions® (DMS) was tasked with generating net-new email subscribers for the retailer at significant scale. The DMS team needed to find the appropriate owned-and-operated and premium publisher websites and creative to showcase the retailer’s offer in order to generate new opted-in contacts. The retailer’s goal was to achieve an average open rate of 20% or higher on a series of seven introductory emails they would be sending to new contacts. 

    DMS Solution

    The DMS team of performance marketing experts tested various sources, carefully reviewing the weekly email reporting provided by the retailer, increasing allocation to publishers that were performing well and removing publishers that were struggling to reach the goal open rate. DMS also tested different offer headlines and images during the email registration process to determine which creative variations produced the most engaged new subscribers.

    Results

    The DMS team delivered more than 75,000 new email subscribers to the retailer. Due to the team’s ongoing optimizations, DMS exceeded the client’s goal with a 36.6% open rate on new email subscribers within one month of launching the campaign, opening the door for increased monthly allocation to DMS in the future.

    Are You Looking To Scale New Email Subscribers?

    Digital Media Solutions® (DMS) designs targeted solutions to address the vast digital marketing universe with industry-leading digital marketing capabilities, owned-and-operated domains and partner relationships that combine to provide engagement opportunities for all consumer segments.

    Contact DMS

    About the Author

    Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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