DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

DMS Success Story: Leveraging DMS Expertise To Scale Interested Prospects Via CRM List Building

Background

A large, international clothing retailer was looking to scale new email subscribers. They wanted to grow their CRM list to email discounts and offers intended to drive sales and engage their consumer base.

Challenge

Digital Media Solutions^® (DMS) was tasked with generating net-new email subscribers for the retailer at significant scale. The DMS team needed to find the appropriate owned-and-operated and premium publisher websites and creative to showcase the retailer’s offer in order to generate new opted-in contacts. The retailer’s goal was to achieve an average open rate of 20% or higher on a series of seven introductory emails they would be sending to new contacts.

DMS Solution

The DMS team of performance marketing experts tested various sources, carefully reviewing the weekly email reporting provided by the retailer, increasing allocation to publishers that were performing well and removing publishers that were struggling to reach the goal open rate. DMS also tested different offer headlines and images during the email registration process to determine which creative variations produced the most engaged new subscribers.

Results

The DMS team delivered more than 75,000 new email subscribers to the retailer. Due to the team’s ongoing optimizations, DMS exceeded the client’s goal with a 36.6% open rate on new email subscribers within one month of launching the campaign, opening the door for increased monthly allocation to DMS in the future.

Are You Looking To Scale New Email Subscribers?

Digital Media Solutions^® (DMS) designs targeted solutions to address the vast digital marketing universe with industry-leading digital marketing capabilities, owned-and-operated domains and partner relationships that combine to provide engagement opportunities for all consumer segments.

About the Author

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.
Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions

Digital Marketing Innovation Inspiration

DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

DMS Success Story: Leveraging DMS Expertise To Scale Interested Prospects Via CRM List Building

Background

Challenge

DMS Solution

Results

Are You Looking To Scale New Email Subscribers?

About the Author

Previous Article

Next Article

DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

DMS Success Story: Leveraging DMS Expertise To Scale Interested Prospects Via CRM List Building

Background

Challenge

DMS Solution

Results

Are You Looking To Scale New Email Subscribers?

About the Author

Previous Article

Next Article

Most Recent Articles

The DMS team of enrollment marketing experts needed to work in close partnership with the Lincoln Tech marketing team to help the higher education institution meet their enrollment and growth goals.

When an insurance brand engaged DMS to generate high-quality insurance leads, our marketing experts leveraged their proprietary email capabilities to drive high-intent, qualified insurance prospects.

Digital Media Solutions was tasked with generating net-new subscribers for the weight loss provider that met their targeting criteria at significant scale.

The DMS team of performance marketing experts needed to ensure they were reaching a highly targeted audience that would meet the law firm’s precise qualification criteria.

Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with a cost-per-acquisition goal of $130 or lower.

Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of keeping the cost per customer acquisition under $145.

These best practices will help ensure your lead generation campaigns designed for open enrollment are set up for success.

Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of a 14-20% call to customer conversion rate.

Digital Media Solutions was tasked with generating net-new email subscribers for the client at significant scale.

As a reliable and long-standing partner, Digital Media Solutions was tasked with fulfilling a monthly allocation of 15,000-50,000 magazine subscription data leads per month, depending on client needs.

DMS optimized campaign data sources to to drive high-intent leads to meet a large client’s volume and performance goals.

DMS Digital Agency leveraged a multi-channel media mix to drive high-intent leads to meet a large client’s volume and performance goals.

DMS Success Story: Applying SEO Best Practices to Boost High-Quality Traffic and Conversion Rates

Setting Up for Rapid Admissions Growth with Implementation of Technology for Lead Management, Marketing Automation and Campaign Analysis

To ensure generation of only the inquiries with the highest propensity to convert, DMS made strategic zip code cuts, based on conversion performance, for both pay-per-inquiry & pay-per-click campaigns

DMS addressed the impacts on organic search from the Google Penguin algorithm update

Challenge: Lower the brand's cost per conversion while cleaning up the incoming lead flow. Solution: Lead scoring.

Challenge: Digital Media Solutions (DMS) needed to boost high-quality volume for specific programs without negatively impacting the rest of the enrollment marketing campaign.

The DMS team analyzed school data combined with customized, audience-specific third-party data and overlaid DMS industry data to create a customized, strategic marketing plan for the school.

Challenge: Develop a scoring system to predict customer intent. Results: More rejected inquiries. Higher conversion rate. Decreased cost per enrollment.