DMS Success Story: Analyzing Outcomes To Exceed Client Goals
A tax and debt consolidation company wanted to scale customers that met certain criteria through call campaigns. They wanted to reach prospects that were in debt of at least $10,000 and were not already working with other financial companies to alleviate their debt.
Digital Media Solutions® (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of a 14-20% call to customer conversion rate. Following the initial launch, the campaign goal was within reach, but the DMS team of performance marketing experts pushed to further increase call quality and volume.
In order to scale more qualified prospects, the DMS performance marketing experts worked with publishers to analyze and optimize their campaigns. By listening to individual calls, the DMS team was able to determine various ways to increase call quality, including adding more specific screening questions prior to call transfers. The DMS team reviewed call outcomes and adjusted the media plan to allocate more call volume to top-performing publishers.
DMS met the client’s goal within two months and was able to scale their highly-qualified prospects. The client was pleased with the improved call quality, opening the door for increased call allocation to DMS in the future.