BofI Federal Bank Taps DMS Performance Marketing Technology Sparkroom for Campaign Data Analytics

January 22, 2018 Digital Media Solutions

Clearwater, FL – January 22, 2018—Digital Media Solutions, LLC (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals, announced BofI Federal Bank (BofI) is leveraging the performance marketing technology Sparkroom to enhance campaign performance analytics.

“BofI Federal Bank is a highly respected financial services firm with an incredible growth story that touches so many consumers and businesses across the country,” said Rachel Schulties, EVP of Agency Services at Digital Media Solutions. “With Sparkroom's innovative attribution solution and data visualization capabilities, DMS provides valuable campaign management tools and analytics for companies like BofI so they can successfully manage sophisticated omni-channel campaigns while optimizing their strategies in the most efficient and cost-effective way possible."

BofI is a nationwide bank that, among other financial products and services, provides financing for single and multifamily residential properties, small-to-medium size businesses in target sectors and selected specialty finance receivables. BofI is also one of the fastest growing banks in the U.S. With approximately $8.6 billion in assets, BofI Federal Bank provides consumer and business banking products directly and through third-party channels.

 

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, consumer brands, insurance, automotive and careers. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its subsidiary brand Best Rate Referrals or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

 

© 2017 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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