Digital Media Solutions Acquires California Firm

Digital Media Solutions, one of the largest marketing firms headquartered in the Tampa Bay area, has acquired W4 Performance Ad Market, an affiliate marketing network.

While financial terms were not disclosed, Digital Media Solutions CEO Joe Marinucci called the transaction a game-changer.
 
"This is by far the biggest acquisition we’ve done from an economic standpoint and staffing standpoint," Marinucci said.
 
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Digital Media Solutions Acquires W4
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