Digital Media Solutions Acquires W4

July 18, 2018 Media Post

Digital Media Solutions (DMS), a performance-marketing and customer-acquisition agency, has acquired W4 Performance Ad Market, a digital advertising and affiliate marketing network.

The purchase gives DMS expanded reach across several online distribution channels, including email, search, display and social, “email being by far the biggest,” says Joe Marinucci, CEO of DMS.

Click here for the full MediaPost article. 

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