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Father’s Day Marketing Sees Shift In Focus From Years Past

June 17, 2020 Radio Advertising Bureau

The DMS Insights article, "Father’s Day Marketing Sees Shift In Focus From Years Past," was featured on the Radio Advertising Bureau (RAB) website. The DMS Insights article details rising Father’s Day shopping trends amidst the pandemic, and shares examples of big brands making a conscious effort to revamp the outdated “hands-off” dad stereotype within their Father’s Day ads. RAB shares educational, research, sales and advocacy programs that promote and advance radio as a primary advertising medium.

Click here for the full coverage on RAB.com.

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