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New Research from Invoca Reveals Key Drivers in Omni-Channel Path to Purchase

May 6, 2015 Invoca

"Inbound phone inquiries for our higher education clients have an 11 percent conversion rate to application — almost double the conversion rate for all sources combined — so increasing call volume is always a focus," said Akeel Haider, director of cross-channel marketing at Sparkroom. "With Invoca, we can generate an unlimited number of call interactions from multiple marketing sources, ensure call quality, and integrate data into Sparkroom Marketing Software to get a complete picture of our marketing performance."

Read the full press release at Invoca.com.

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