Sthay Transitions Multi-Million Call Network Portfolio To DMS Call Marketplace
Clearwater, FL - February 14, 2020 - Digital Media SolutionsⓇ (DMS), the largest single entry point for martech-enabled digital media distribution, announced that Adam Sthay, prior CEO of Pub Club Leads, has joined DMS as Senior Vice President of Pay Per Call. As part of his move to DMS, Sthay, a serial entrepreneur and call marketing expert, has brought his multi-million call network portfolio, inclusive of industry-leading pay per call publishers and key direct marketing advertisers, to DMS.
Early in his impressive call marketing career, Sthay learned the importance of treating publishers how they want to be treated and providing services that help pay per call publishers efficiently scale by matching their distribution with the right advertisers to generate high-yielding campaigns. Sthay has always aimed to offer a one-stop shop for publishers, and his move to DMS is expected to result in exponential growth for his call network transitioning to be part of the DMS Calls Marketplace.
“For marketers seeking scalable and reliable media distribution, DMS is the established leader. But increasingly,” noted Fernando Borghese, COO of DMS, “direct marketers and top consumer brands are seeking inbound calls. Inbound calls guarantee conversations, and conversations lead to sales. With Adam Sthay on Team DMS, we’ll be helping more brands create more direct connections with the audiences they want to engage.”
Working in sync, Sthay and Rob Camhe, Senior Vice President of Strategic Partnerships, will be actively scaling the DMS Call Marketplace, inclusive of transfers and inbound, web-generated calls. Sthay is particularly proud of his expertise in generating inbound calls from marketing data, such as inquiry forms. As such, Sthay and Camhe will be working together to help brands develop data-driven strategies to increase their campaign contact rates, leveraging the DMS Call Marketplace.
“DMS has an impressive reputation for helping both publishers and advertisers succeed,” said Sthay. “I look forward to introducing the DMS services and capabilities to my network, as I anticipate they will quickly realize the significant opportunity this new relationship presents.”