Approaching a Nation-Wide Nursing Shortage, Demand for Nursing Degrees Dropped in 2017

Clearwater, FL – May 2, 2018—While the nursing shortage in the U.S. continues to plague communities across the country, new data reveals fewer consumers showed interest in pursuing advanced degrees in nursing in 2017. According to the 2018 Report on the State of Nursing Education Demand, published by Digital Media Solutions (DMS), LLC, demand for Nursing/Registered Nurse (RN, ASN, BSN, MSN) programs decreased last year. The report also found that nearly three-quarters of all consumers interested in nursing in 2017 inquired about bachelor’s level programs.

For decades, the U.S. has been dealing with a nursing deficit amid an ever-complex and growing healthcare industry. According to the Bureau of Labor Statistics (BLS), employment of registered nurses is projected to grow 15 percent from 2016 to 2026, with the fastest growth projected for roles that require more education.

The 2018 Report on the State of Nursing Education Demand, published by Digital Media Solutions, covers trends in inquiry generation and student acquisition activities of higher education nursing programs for the period of January 2016-December 2017.

This report is published as an appendix to the DMS 2017 Higher Education Inquiry Generation Review.


About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.


© 2018 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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