Clearwater, FL – July 16, 2021 — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced its new client, premier online learning services provider Bisk. As a DMS client, Bisk will leverage the award-winning Sparkroom lead management technology to combine full-funnel campaign management with actionable analytics that boost efficiency and ROI.
“Accessing DMS and its Sparkroom lead management platform is a new and exciting venture for Bisk. With the help of Sparkroom, Bisk will manage inquiries and student prospects in a more efficient and streamlined way, while also incorporating omni- and multi-channel data insights, attribution and automation into tracking our media plans,” said Bisk CEO Mike Bisk. “With Sparkroom’s access to more efficient reporting, real-time monitoring and performance, I’m confident Bisk will become even better equipped to help our university partners and their students.”
Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance. Sparkroom technology has been supporting major brands, including a long roster of higher education institutions, since 2008. Today, Sparkroom is more customizable than ever, giving marketers a one-stop reporting hub with visually appealing views at the most granular level. Marketers and vendors using Sparkroom will have greater visibility, control and insight to holistically see what’s impacting the bottom line.
“In terms of both time and spend, Sparkroom’s efficiency allows marketers to streamline campaign management and granular performance analysis to highlight optimization opportunities,” said DMS Executive Vice President & General Manager of Education Cliff Libby. “Because of the dramatic reduction of manual work, marketers capitalizing on Sparkroom’s capabilities can spend more time focused on strategy and long-term goals.”
Libby went on to describe how through the use of Sparkroom marketing technology, marketers can scale ROI based on consolidated and real-time actionable insights surrounding the return on ad spend. In further describing how the marketing technology correlates to a keener understanding of media spend, Libby noted that Sparkroom empowers marketers to drive improved media efficiency and yield.
On its new venture with DMS, Bisk’s Senior Vice President of Marketing Rustam Irani said, “Bisk is constantly seeking out innovative and efficient ways to gain access to more effective reporting and improve our overall marketing performance.” Irani continued, “I have been a long-time advocate and fan of Sparkroom. We at Bisk are thrilled to tap into Sparkroom’s real-time data to create more actionable insights for campaign optimization moving forward.”
Bisk partners with leading institutions to deliver online degree and certificate programs to learners around the world. Bisk provides the resources, expertise and technology to help institutions grow and students thrive. Through its online education services, Bisk has supported more than one million enrollments for institutions including Villanova University, Michigan State University, University of Notre Dame, University of South Florida, Florida Institute of Technology, Emory University and Columbia Law School. The Bisk mission is to amplify potential through transformational learning experiences.
About Digital Media Solutions
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.
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Source: Digital Media Solutions, Inc.