Paramus, NJ – November 15, 2017—SparkroomTM, an award-winning leader in performance marketing and technology, announced it has been named the agency of record (AOR) across multiple performance marketing services for Centenary University’s School of Professional Studies. The School of Professional Studies was established in 1999 and offers various Adult/Online degrees and certificates that combine academic study with professional application and experiential learning, enabling their students to progress quickly in their chosen fields of study. Centenary was the first university in New Jersey to offer adult students the opportunity to earn an accredited degree in an accelerated learning format. The higher education institution has a campus in Hackettstown, N.J. that serves traditional undergraduate and graduate students, as well as an equestrian facility in Washington Township (Morris County), N.J. As part of this work, Sparkroom will provide agency services for paid media efforts and its proprietary performance marketing technology.
“The Sparkroom team is uniquely equipped to bring innovative, strategic solutions to Centenary University,” said Rachel Schulties, Vice President of Client Services at Sparkroom. “Our capabilities and strong expertise in creating student-centric campaigns will quickly optimize recruitment efforts and bolster the university’s admissions performance.”
In March, Sparkroom was awarded the Gold LeadsCouncil LEADER Award for best marketing agency in education and the Silver LEADER Award for most innovative company in education. This marks the third year in a row that Sparkroom won gold and silver awards from LeadsCouncil.
Through the deployment of award-winning technology and services, Sparkroom helps marketers place the right message in front of the right audience at the right time to build brand awareness, boost engagement and drive conversions. Deploying our proprietary marketing technology and award-winning digital marketing services, we focus on delivering higher-quality prospects and better conversion rates. Sparkroom performance marketing technology integrates campaign data, automates processes based on performance and provides holistic cross-channel attribution reporting and analytics, including cross-channel dashboards. Sparkroom digital marketing includes cross-channel marketing campaigns to address brand awareness, demand generation, nurturing and retention. To learn more about Sparkroom, go to sparkroom.com. Sparkroom is owned by Digital Media Solutions (DMS). To learn more about DMS, go to digitalmediasolutions.com.
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