Digital Media Solutions Acquires Digital Performance Advertising Network W4 - MarTech Series

Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announced that it has acquired W4 Performance Ad Market (W4). W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based, cost-per-action (CPA) basis. Click here for more on the acquisition of W4 in MarTech Series.