Digital Media Solutions Expands Personal Finance Marketing Capabilities with BetterLoanChoice.com
Clearwater, FL – September 6, 2018–Digital Media Solutions (DMS), the fastest-growing independent digital advertising agency, announced it acquired the BetterLoanChoice.com personal lending marketplace. BetterLoanChoice.com is an innovative and data-driven platform that connects consumers with financial services brands. Now part of the DMS portfolio, BetterLoanChoice.com expands the company’s award-winning consumer finance division with its proprietary technology that creates more opportunities to scale customer acquisition goals for clients in insurance and financial services.
“The acquisition of the Better Loan Choice marketplace is a strategic transaction that will allow DMS to further scale our personal lending business," said Joe Marinucci, CEO of Digital Media Solutions.
As a result of investments and enhancements in technology, the opportunity for better digital marketing in the consumer lending space continues to grow. Personal loans are the fastest-growing type of consumer lending product in the past year, according to data from Experian, with growth that is outpacing auto, credit card, mortgage and student loan debt.
The Better Loan Choice marketplace leverages integrated digital marketing campaigns inclusive of educational tools and consumer resources that are driven by search engine optimization (SEO) and pay-per-click strategies that enable the firm to scale unlike any other in the marketplace.
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