Digital Media Solutions Launches DMS Education, the Unification of a Portfolio of Industry-Leading, Legacy Higher Education Marketing Brands
Clearwater, FL – September 27, 2018— Digital Media Solutions, LLC (DMS), the fastest-growing independent agency focused on performance marketing, announced the launch of DMS Education. Described as the “culmination of significant strategic investments,” by COO of DMS Fernando Borghese, DMS Education is the product of organic growth and the unification of a robust portfolio of industry-leading lead generation companies acquired by DMS, including Avenue 100/CourseAdvisor, Lead Media Partners and One on One Marketing.
Since 2002, DMS Education brands have been supporting the higher education industry, including traditional and for-profit colleges, trade schools, community colleges, boot camps, continuing education providers, OPMs and agencies. Throughout the years, the Digital Media Solutions education offering has expanded through a combination of organic growth and acquisitions.
“Higher education performance marketing has always been core to our capabilities as a trusted partner to a long list of academic institutions,” said Borghese. “Now with our unified DMS Education brand, we are the clear leader in this space.”
DMS Education uses robust targeting and routing logic to deliver predictable volumes of inquiries at scale to higher education institutions. Employing a diversified, multi-channel strategy, DMS Education media is dominated by internal, owned-and-operated traffic, including well-known, education-focused properties and a 150+ seat call center based in Clearwater, FL. DMS Education has significant reach and manages a large and growing share of the education lead industry:
- 29 owned-and-operated education-focused properties
- 200+ higher education partners
- 2+ million monthly visitors
- 40+ million leads delivered to academic institutions since 2002
DMS Education will continue to be led by higher education marketing industry veteran Cliff Libby, who joined the company earlier this year. The broader DMS Education team includes senior leadership with more than 50 years of collective experience in education, which means they understand the unique characteristics of the education consumer and their journey.
“DMS Education is the most reliable partner in the business for predictable, consistent and scalable higher education performance marketing solutions,” said Libby, Executive Vice President and General Manager of DMS Education. “Supported by the best team in the business, our list of owned-and-operated education portals, in-house media buying, email marketing, call center teams and proprietary technology will drive higher education growth for years to come.”
According to recent reports, between Q1 of 2017 and Q1 of 2018, inquiry volume for both campus-based and online programs increased. Add to that, advanced degree holders are still more likely to have jobs and earn better salaries than their peers. In a post-recession world, adult consumers are interested in leveraging higher education degree and certificate programs for career advancement, higher income and other employment opportunities. With DMS Education re-introduced to the marketplace via a more streamlined and comprehensive offering, DMS has massively expanded its reach across a multitude of mediums to help higher education institutions connect with high- intent consumers.
Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent agency focused on performance marketing. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing, digital agency and marketing technology solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including CollegeAtlas.org and CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
© 2018 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.