Clearwater, FL – August 28, 2018– Digital Media Solutions (DMS), the fastest-growing independent digital advertising agency, announced Jonathan Katz has transitioned from Chief Technology Officer to be named Chief Media and Product Officer. In this role, Katz will lead a team that works across the firm’s diverse set of divisions to drive new product innovation, domain development and strategic positioning for consumer audiences. Katz will also oversee customer acquisition teams across all media channels, including search, social and programmatic.
“We’re excited to name Jonathan our Chief Media and Product Officer,” said Joe Marinucci, CEO of Digital Media Solutions. “With his 20+ year career scaling start-ups and brands across industries including health insurance, government services, automotive and politics, Jonathan is now charting a new path via artificial intelligence marketing in performance media that will help DMS further revolutionize the lead gen industry.”
An experienced leader in mobile and digital marketing, Katz’s expertise consists of an extremely proven track record in search, social and programmatic media. Katz studied computer science at Florida State University and since then has held several leadership and advisory positions at start-up and Fortune 500 companies.
According to the IAB and PwC annual Internet Advertising Revenue Report, digital advertising has outpaced TV advertising spend in the U.S. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results, benefiting a diverse array of advertisers and publishers in competitive industries. The company’s performance marketing services deliver scalable, sustainable and measurable marketing and customer acquisition solutions.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent agency focused on performance marketing. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing, digital agency and marketing technology solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused division Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms including CollegeAtlas.org, CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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