Clearwater, FL – October 18, 2018 – Digital Media Solutions (DMS) announced enhancements to its award-winning martech platform Sparkroom® that will give marketers more control over their lead generation campaigns. This latest Sparkroom enhancement provides enhanced tools for marketers to cap lead flow so advertisers can manage their budgets and the quality of leads flowing into their systems. The DMS proprietary technology solution continues to automate and centralize marketing analytics to boost marketing ROI. The Sparkroom lead management system processes more than 700,000 leads each month that translate into nearly a half a billion dollars’ worth of lead spend aggregated by Sparkroom users.
Brands using Sparkroom can cap daily lead flow from individual third-party affiliates and can help improve the overall quality of leads. With the addition of enhanced daily capping, all of the Sparkroom tools and features marketers have come to rely on now include:
- Lead Management – Sparkroom performance marketing technology offers centralized lead-based media planning plus lead vendor management, including FPIs, lead capture forms, vendor invoicing, call tracking and more. Leads that come through the Sparkroom system face real-time validation, verification, de-duping, data matching, rejection and scoring via proprietary solutions and third-party plug-ins.
- Campaign Automation – Following custom rules based on any set of data points, Sparkroom users benefit from process-based automation and lead routing. Sparkroom also acts as a hub for the centralized triggering of marketing automation and nurturing campaigns, prompting time- and milestone-activated messaging events.
- Marketing Analytics – Sparkroom performance marketing technology gathers, translates and reformats data produced from multiple sources to provide holistic views of marketing campaigns. Sparkroom connect the dots from pre-lead and post-conversion data to let marketers easily draw insights and optimize campaign performance with full-funnel data analytics, lead-level detailed reporting, paid search dashboards and other automated exports.
Ideal for marketers tracking milestones that are driving results through digital channels, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance. Sparkroom technology has been supporting household brands, including a long roster of higher education institutions, since 2008. Designed to meet the needs of the most sophisticated marketers, Sparkroom technology now includes configurable and customizable Sparkroom Core, Performance and Elite solution options. For more information on Sparkroom, visit sparkroom.com.