DMS Releases Automation Enhancements To Sparkroom, Giving Marketers More Control Over Lead Flow

Clearwater, FL – October 18, 2018 – Digital Media Solutions (DMS), the fastest growing independent agency focused on performance marketing, announced enhancements to its award-winning martech platform Sparkroom® that will give marketers more control over their lead generation campaigns. This latest Sparkroom enhancement provides enhanced tools for marketers to cap lead flow so advertisers can manage their budgets and the quality of leads flowing into their systems. The DMS proprietary technology solution continues to automate and centralize marketing analytics to boost marketing ROI. The Sparkroom lead management system processes more than 700,000 leads each month that translate into nearly a half a billion dollars’ worth of lead spend aggregated by Sparkroom users.

“DMS continues to innovate and automate key features within Sparkroom to help users better manage lead flow,” said Rachel Schulties, EVP of DMS Digital Agency. “The Sparkroom advantage now includes unique capping tools that give ultimate control over campaigns that leverage third party vendors.”

Brands using Sparkroom can cap daily lead flow from individual third-party affiliates and can help improve the overall quality of leads. With the addition of enhanced daily capping, all of the Sparkroom tools and features marketers have come to rely on now include:

• Lead Management – Sparkroom performance marketing technology offers centralized lead-based media planning plus lead vendor management, including FPIs, lead capture forms, vendor invoicing, call tracking and more. Leads that come through the Sparkroom system face real-time validation, verification, de-duping, data matching, rejection and scoring via proprietary solutions and third-party plug-ins.
• Campaign Automation – Following custom rules based on any set of data points, Sparkroom users benefit from process-based automation and lead routing. Sparkroom also acts as a hub for the centralized triggering of marketing automation and nurturing campaigns, prompting time- and milestone-activated messaging events.
• Marketing Analytics – Sparkroom performance marketing technology gathers, translates and reformats data produced from multiple sources to provide holistic views of marketing campaigns. Sparkroom connect the dots from pre-lead and post-conversion data to let marketers easily draw insights and optimize campaign performance with full-funnel data analytics, lead-level detailed reporting, paid search dashboards and other automated exports.

“Sparkroom is more customized than ever, giving marketers a one-stop reporting hub with visually appealing views at the most granular level. Marketers and vendors using Sparkroom will have greater visibility, control and insight to holistically see what’s impacting the bottom line,” added Schulties.

Ideal for marketers tracking milestones that are driving results through digital channels, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance. Sparkroom technology has been supporting household brands, including a long roster of higher education institutions, since 2008. Designed to meet the needs of the most sophisticated marketers, Sparkroom technology now includes configurable and customizable Sparkroom Core, Performance and Elite solution options. For more information on Sparkroom, visit sparkroom.com.

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent agency focused on performance marketing. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing, digital agency and marketing technology solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including CollegeAtlas.org and CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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