Clearwater, FL – October 25, 2018– Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced Bobby Furnish has been named Vice President of Pay-Per-Call (PPC). In this role, Furnish will leverage innovative call marketing strategies to drive conversions for clients. According to BIA/Kelsey, calls will influence $1 trillion in U.S. consumer spending in 2018. Mobile Facebook and social ads will drive more than 36 billion calls to U.S. businesses in 2019, which represents a 538% increase in calls from just five years ago, also according to BIA/Kelsey reports. In a digitally connected and mobile-first marketplace, inbound calls offer a 100% contact rate, making this channel one of the most effective strategies for customer acquisition.
“We’re excited to have Bobby Furnish join Team DMS,” said Fernando Borghese, COO of Digital Media Solutions. “Calls continue to be an important component of successful lead generation campaigns in an increasingly competitive marketplace. Bobby’s expertise will be critical to the growth of our pay-per-call marketing capabilities as we help brands acquire customers and drive conversions.”
An innovative and forward-thinking leader, Furnish brings to DMS an impressive track record working for and on behalf of companies such as eHealth, Universal McCann, Spring Venture Group, 21st Century, Amica and Oscar Health.
Within the performance marketing division of DMS, Furnish and his team will work with advertisers who want inbound calls via custom campaigns built to client-based specifications. DMS performance marketing solutions incorporate cutting-edge strategies, including emerging media and state-of-the-art technology to produce targeted, performance-based, cost-effective campaigns that support acquisition and retention needs. DMS call marketing initiatives are scalable, repeatable and sustainable for ongoing performance success. The DMS pay-per-call offerings include:
- Click-To-Call – Brands connect with 100% exclusive, highly qualified prospective customers the moment they’re ready to engage.
- Live Agent Transfers – Talk with consumers confirmed ready for in-depth conversations transferred by a U.S.-based, in-house call center driving exclusive inbound leads.
For more information on DMS performance marketing and call marketing services, visit digitalmediasolutions.com.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent agency focused on performance marketing. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing, digital agency and marketing technology solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including CollegeAtlas.org and CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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