“The most important thing for marketers to remember when generating calls is that compliance, above all else, is key,” notes Sthay. “When it comes to call generation, starting off slowly and gradually growing, once all your campaign metrics are validated, is when you truly win. Even while being compliant, the ability to scale call campaigns to support business objectives is well within the realm of possibilities.”

Scheduled for Tuesday, September 14^th at 9:30am MT, attendees of Sthay’s session can expect to gain: 

• Knowledge of key outbound call generation fundamentals, including data acquisition, outbound automation, messaging and performance tracking

• A clearer understanding of the funnel and funnel metrics for call campaigns (target lead price, expected connect rate, etc.)

• Valuable information on how to buy data leads and calls from a variety of sources while prioritizing compliance

Providing consistent and predictable ROI throughout the course of his career, Sthay understands the importance of offering services that help pay-per-call publishers efficiently scale by matching their distribution with the right advertisers to generate high-yielding campaigns. As SVP of Pay Per Call for DMS, Sthay is responsible for actively scaling the DMS Call Marketplace, inclusive of transfers and inbound, web-generated calls, and helping brands develop data-driven strategies to increase their call campaign contact rates.

DMS is a sponsor of the Contact.iO conference, with key DMS leaders on site for attendees seeking solutions to elevate their call marketing or other digital performance advertising strategies. Contact.io – part of the Lead Generation World conference family – takes place September 12-14 in Denver, Colorado, hosting professionals across a number of leading sectors, including financial services, healthcare and home services. Brands and advertisers attending Contact.io will find opportunities for business growth, networking and education surrounding the call, text and messaging channels.

About Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

Media Contact:
Melissa Ledesma
(201) 528-5272
mledesma@dmsgroup.com

General Inquiries: 
press@dmsgroup.com

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