DMS COO Fernando Borghese Discusses Shift From CPL To CPS Measurement On LeadsCouncil Leadership Series
DMS COO Fernando Borghese joined fellow industry leaders as a featured panelist for LeadsCouncil's Leadership Series webinar. During this virtual presentation, Borghese discussed how the shift from CPL to CPS has become a common trend across the advertiser landscape. The Leadership Series webinars are designed to educate and inspire digital and performance marketers with insightful content from industry experts.