New DMS Initiatives Work To Support Mental Health & Improve Overall Wellness Of All Employees

Clearwater, FL – January 4, 2021 — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, is committed to improving the personal health and wellness of all its employees. DMS recently launched a collection of wellness and mindfulness programs as part of its health benefits offerings. The corporate-sponsored tools and initiatives DMS implemented allow employees to feel supported and connected and work to help break down the stigma surrounding mental health.

Among the suite of impactful tools and initiatives provided for free by DMS to its employees are:

• Access To The Calm App: Employees have complimentary access to this resourceful mobile app for meditation, mindfulness, emotional well-being and anxiety-reducing content.
• Access To The Modern Health Platform: A one-stop shop for all tools related to mental well-being and self-improvement, this platform provides employees with therapy sessions led by mental health coaches and valuable resources such as financial health, wellness, meditation and inclusion.
• DMS Homestretch Challenge: Created by DMS to help employees become their best selves as 2020 comes to a close. This program encourages employees to identify and track growth habits and goals related to self/professional development, health and wellness, mental health and mindfulness.

• Race DMS: Providing employees with the opportunity to connect with other members of Team DMS across the country, Run DMS is a series of virtual run/walks that take place each month. Miles are tracked using the top-rated health and fitness app Charity Miles, which converts miles completed into monetary donations to an employee’s charity of choice.
• Mindful Mondays: Furthering its commitment to the value of holistic health, DMS launched a weekly virtual series for employees to engage in short meditation, yoga and calming exercises to start the week off right. 
• DMSU: The self-awareness curriculum of DMSU, a customized 4-week training, personal and professional development program exclusively for Team DMS, consisted of live and on-demand training sessions, insightful podcasts and books, inspiring and thought-provoking video content and interactive presentations hosted by DMS leaders to elevate DMS employees and amplify their prioritization of mental health and wellness. 

“As a remote company, our mental health and wellness initiatives and resources help DMS employees feel connected to themselves, one another and the company as a whole,” said Colleen Liguori, DMS EVP of People & HR. “The events surrounding COVID-19 have inspired DMS to be more intentional with our communications, and I want every employee to feel that they can find and create the best versions of themselves here. DMS is truly redefining and shaping the definition of company culture.”

Liguori shared that according to the ADAA, roughly 40 million American adults experience some form of anxiety disorder. However, despite the large number of Americans affected by such disorders, stigma surrounding mental illness is a major barrier that prevents people from seeking the mental health treatment that they need. A recent study showed 76% of respondents believe companies should be doing more to support the mental health of their workforce. Responding to employees' increased need for employer assistance, DMS is dedicated to providing its population of employees with more by creating an expanded Employee Assistance Program (EAP).

Additionally, DMS identified that much of today’s modern workforce, specifically Millennials, crave more unique healthcare benefits in addition to “traditional” employer offerings. Millennials will make up 75% of the workforce by 2025, and research shows that this generation cares more about health benefits and other perks than older generations. With Millennials making up a large majority of the DMS workforce, DMS is proactively anticipating the needs and desires of the Millennial demographic by providing unique tools and initiatives that benefit their mental health and wellbeing.

“People are our most valuable and our most important resource. Because of that fact, DMS is consistently encouraging our employees to take care of themselves first,” added Liguori. “At DMS, we work hard to cultivate a culture that is supportive and encouraging and promotes a holistic approach to employee relations.”

With nearly two decades of progressive human resources experience, Colleen Liguori is a reliable and consistent leader in the employee relations space. Liguori's passion is apparent in her ability to create innovative solutions and find original ways to enhance the lives and experiences of employees – both personally and professionally. In the wake of COVID-19, Liguori led DMS in quickly pivoting to launch a myriad of impactful work-from-home culture initiatives for employees, designed to empower employees with feelings of motivation and connectedness and to maintain engagement among remote team members. 

The innovative initiatives led by Liguori include diversity and inclusion strategies, mental health and wellbeing resources, customized employee training, special-interest groups, enhanced internal communications, virtual professional training sessions and personal growth lessons. DMS has plans for continued investments that build upon the culture, collaboration and community the company has experienced since transitioning to a remote work life.

About Digital Media Solutions^®

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com. 

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Contact: 
Media Contact
Melissa Ledesma 
(201) 290-2696
[email protected]

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