Milestone Further Links DMS To Growing Insurance Industry As DMS Helps Consumers Identify, Research & Connect With The Insurance Providers That Meet Their Needs
Clearwater, FL – December 17, 2020 — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced during its Q3 earnings call that, as of September 2020, it has successfully connected more than 1 million consumers with health insurance providers that match their specific needs.
DMS helps consumers make more efficient and informed health insurance shopping decisions by providing consumers with optionality and resources to identify the insurance offerings that best meet their unique circumstances and desires. DMS is committed to leveraging its consumer marketplaces, vast proprietary technology and data to create seamless, effective and personalized experiences for consumers seeking solutions from insurance providers.
Fueled by an aging population, high medical costs, government initiatives and recent health concerns surrounding the COVID-19 pandemic, the U.S. health insurance market is expected to reach $4.47 trillion by 2026. In response to heightened health insurance needs from consumers, DMS is utilizing its vast data-driven digital performance advertising solutions to support both consumers shopping for health insurance and the growth demands of the health insurance industry.
“As the health insurance market continues to flourish, digital ad spending for this vertical will naturally grow alongside it. We’ve seen predictions for the healthcare and pharmaceutical industry to spend upwards of $9 billion on digital advertising in 2020 alone,” said Joe Marinucci, DMS CEO. “During periods of both peak interest and general demand, DMS continues to leverage our first-party data asset and proprietary advertising technology to help health insurance advertisers connect with high-intent consumers. I’m proud to say that DMS has consistently proven its ability to identify what guides consumers during their health insurance purchase decisions so we can help health insurance advertisers consistently put the right message in front of the right audience at the right time and at scale.”
As an innovative digital performance advertising company with significant market share in the expanding insurance vertical, DMS has vast capabilities that identify industry trends and help health insurance advertisers scale and de-risk their digital advertising. DMS Insurance represents a comprehensive suite of digital advertising solutions that deliver high-intent consumers to our nation’s largest auto, home, health and life insurance companies and their respective agent pools.
About Digital Media Solutions®
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.
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