Clearwater, FL – November 18, 2019 — Digital Media Solutions® (DMS) announced two of the company’s top leaders will speak at the first ever Lead Generation World (LGW) conference, January 19-21, 2020, in Denver, Colorado.
As part of the “Lead Generation in 2020: Using Hindsight to Predict the Future” session held Monday, January 20th at 11:00 AM, DMS COO Fernando Borghese and DMS CRO Joey Liner will discuss the constant stream of change taking place in the world of lead generation – from algorithm changes to compliance to technology advancements to targeting enhancements – proving the lead generation world is more dynamic than ever. Borghese and Liner will also outline recent lead generation industry evolutions and discuss how these changes should influence strategies and will impact performance in the year ahead.
“It’s been a rewarding process to introduce LGW to lead generators, performance marketers and the service providers that support their efforts,” said Michael Ferree, Founder of Lead Generation World. “This premier event in Denver will consist of three jam-packed days filled with valuable information from some of the brightest minds in the industry, all coming together to demonstrate how performance marketing solutions can benefit their businesses and accelerate growth.”
The LGW conference is expected to attract 800 attendees, including representatives from brands like Allstate, Frontpoint, Sunrun and Chase Bank, who combine to represent all areas of the lead generation industry. Attendees of LGW will experience highly targeted and insightful content focusing on the complete lead generation funnel from engagement to conversion, including vertical-specific content for the insurance, mortgage, education and solar industries.
“LGW’s mission focuses on gathering the brightest minds to provide unique and highly productive opportunities for brands that want to evolve and optimize their lead generation campaigns,” said Liner. “This is an exciting time to be a part of the performance marketing space. Mike is on the right path to building out something really special, and I’m eager to see how a new, innovative idea like LGW will allow both the attendees and the industry as a whole to grow together and inspire one another.”